National Update from Statistics Canada www.statcan.ca International Marketing and Output Database Conference The Hague, Netherlands September 2005

Website Redesign Project ______________________ Challenge is no longer to expand content but to organize and link existing content in a manner that facilitates client access to the information they seek Corporate support and funding for two year redesign project Two tier governance structure: strategic and operational Multidisciplinary project teams Focus on common design standards, search and navigation, client-centric portal development in year 1 then new geography and mapping functions and client registration services in year 2 www.statcan.ca

Rigorous Usability Testing ______________________ A paradigm shift for Statistics Canada who are we serving – ourselves or our clients? is technology the driver or the facilitator? Integral to our development process and ongoing site assessment Common thread to findings: clarity; simplicity; consistency Steve Krug “Don’t make me think” www.statcan.ca

Recent developments ______________________ Portals customized to needs of key user groups - Media Room New notification services – Daily RSS Browse by subject Categorization of search results Updated taxonomy – metatags by theme and sub-theme www.statcan.ca

Dissemination tools ______________________ Common dissemination requirements across NSOs Output databases Metadata databases Dynamic publishing technology Client registration systems Can we leverage our respective development budgets to cooperatively produce ‘best of breed” solutions available to all? Build on the Blaise collection model? www.statcan.ca