In It’s First Live-Stream Game Of The Season, When Curiosity Is At It’s Highest, Twitter Delivered A Tiny Fraction Of The TV Audience Thursday, Sept 15th,

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Presentation transcript:

In It’s First Live-Stream Game Of The Season, When Curiosity Is At It’s Highest, Twitter Delivered A Tiny Fraction Of The TV Audience Thursday, Sept 15th, 2016 on Vs. Global U.S. Only Unique Viewers 2.1 Million 44.6 Million 22 Minutes 72 Minutes Average Mins / Per Viewer 46.2 Million 3.2 Billion Total Minutes Viewed 243,000 16.8 Million Average Audience (Per Min) 69x TV’s “Average Audience” Advantage Source: verified Twitter data from the NFL and reported by WSJ.com and Variety.com (9/16/16). TV based on Nielsen NPower R&F Program Report, CBS & NFL Network, Thursday Night Football Game only (excludes pre- & post-game shows) Live only, P2+. “Average Audience” based on total program (game) time of 190 minutes. Twitter viewership figures based on anyone who “viewed for at least 3 seconds;” TV viewership figures based on anyone who “viewed for a minimum of one minute.”