Sense – Categorise – Respond 2. Creatively combining 4. Creative exploitation ? ! 1. Quantitatively creative 7. Creatively swapping perspectives 3. Creatively finding new gains and delights 5. Creatively refining Simple Best Practice Sense – Categorise – Respond Complicated Good Practice Sense – Analyse – Respond Complex Emergent Practice Probe – Sense – Respond Chaotic Novel Practice Act – Sense – Respond 6. Creative focus finding Are you self-assured in your creative ability? When faced with the question “Are you creative?” I have found that only the half of the audiences I have been speaking for on creativity find themselves creative. This is even if you talk to people that are supposed to be creative in developing products or market plans. As innovation partly is depending on guts to dare, something that comes from self-conscience, I think it is time that we stretch our old opinion on what creativity is all about – here are 7 different ways to be creative. I am sure you can find yourself described at least in a couple of them. My fellow bloggers Leif Denti (in the blog “Top six components of a creative climate”) and Susanna Bill (in the blog “Creativity and Innovation) has brought up the close connection between creativity and innovation, but as Innovation is applied and used creativity we need to broaden the notion of creativity The creative skills we usually think of when we refer to somebody as being creative is the ability to come up with lots of ideas in a short time in brain-storming sessions. This is referred to as being quantitatively creative. Most of the ideas do not stand up to scrutiny, which is OK, because finding some few is all that it takes for success You all know the phrase “standing on the shoulders of a giant” and the giant can be seen as all the old ideas that are already available. There are people that are fantastic in putting already existing ideas together into new combinations, bundled together of already existing pieces. Just think of Apollo 13! This is what I call finding creative combinations. One of the best way to get an invention adopted is to creatively find new gains and delights, often hidden and unexpressed, that make the difference as long as the basic jobs-to-be done are satisfied. This is very well expressed in the Kano diagram, (expressed well by Keith Goffin et al in the book Identifying hidden needs) and by Alexander Osterwalder in complement to the Business Model Canvas, the Value Proposition Designer. I think we are too focused on solving problems. Do not be so focused on the negatives. Go for the positives instead! Most of you may have found a fantastically funny, odd and crazy idea – but where the use for this is unclear. When you think of breakthroughs in the innovation history these are usually spin-offs to what you really was looking for. To find the usage for this new idea demands a creative skill that I call creative exploitation. Thomas Edison once claimed that genius is 1 % inspiration and 99 % perspiration, meaning that it is vital to make something out of your idea – otherwise it is worthless. This demands creative refinement of the idea you have from the back of napkin to something giving a value out there on the market. The 6th way to be creative I refer to the skills of knowing where you are in your creativity. Dave Snowden has put this very elegantly out in his “Ontology view” that you can view on Youtube if you search for Cynefin. There are different levels of creative solutions needed – and accepted – depending on if you are in the simple world, complicated, complex or chaotic world. Usually the largest need for creativity is in the two last worlds. Here you need Creative focus finding to know where you are and act accordingly. Man is usually pleased with the 1st solution he/she finds and starts to develop this idea – but how do you know this is the best solution. By consciously and creatively swapping perspectives although that you find yourself comfortable with the first perspective you found. To break out of the first – and maybe good-enough solution – is not easy. If you can do that – I think you are truly creative Now – do you realize that you may be more creative than what you earlier thought?