Online buyer journey Upfront speed selection for nbn™ plans

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Presentation transcript:

Online buyer journey Upfront speed selection for nbn™ plans Viewed from outside in Looked at all nbn™/ ADSL customer buying journeys Identified moments of truth Redefined the journeys from pre-purchase to activation and updated all customer comms

Descriptions to guide customers on speed selection

Descriptions to guide customers to the right plan Popular plans Descriptions to guide customers to the right plan Check acnpacific.com for latest pricing

Managing expectations on information required Clearer order confirmation Easier to amend selections Check acnpacific.com for latest pricing

Ability to print order reference number & plan summary Check acnpacific.com for latest pricing

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