MIS 750 (MANAGEMENT INFORMATON SYSTEMS) Prepared by: Nur Shafarini bt Mohd Nawi 2009221266 Nur Rashidah binti Ab.Manan 2008531837 Nor Azmawati Binti Abd Aziz 2009841554

COMPANY BACKGROUND ‘’Now Everyone Can Fly’’. as Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through more than 20 countries, AirAsia continues to pave the way for low-cost aviation through their innovative solutions, efficient processes and a passionate approach to business. Together with their associate companies, AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take low-cost flying to an all new high with their believe, ‘’Now Everyone Can Fly’’.

COMPANY FOUNDER Dato' Sri Anthony Francis Fernandes – founder CEO of AirAsia

CORE BUSINESS Airlines Industry – Low cost carrier (LCC)

BUSINESS MODEL Low Cost Carriers (LCC) SIMPLE PRODUCT (No Frills) LOW OPERATING COSTS Low Cost Carriers (LCC) POSITIONING Low Cost Carrier Business Model

Competitive Advantage

AIR ASIA Marketing Strategy Positioning Aircraft Seat Type Seat Option Low-cost short haul, no frills Aircraft Airbus A320 with 180 seats Seat Type Single Seat ( Economy class only) Seat Option Free seating with Xpress boarding option In-Flight Services Wide range of light meals and snacks available for purchase on board AIR ASIA

Market Opportunity

LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5 IT APPLICATIONS

At this level, Air Asia became Asia’s first airline to go ticketless. LEVEL ONE : Customer contact such as telephone contact, mailing and fax was handled by travel agencies LEVEL TWO : At this level, Air Asia became Asia’s first airline to go ticketless. LEVEL THREE : Systems such as Electronic Data Interchange (EDI) information were developed to increase the efficiency. EDI was developed to support B2C activities.

LEVEL FOUR : Air Asia introduced online booking through its website at ww.airasia.com on 10th May 2002 LEVEL FIVE : Air Asia was the first airline in the world to practice booking air tickets through short messaging service (SMS).

CURRENT STRATEGIC IT IMPLEMENTATION Yield Management System (YMS) Enterprise Resource Planning System (ERP) Computer Reservation System (CRS) CURRENT STRATEGIC IT IMPLEMENTATION

POTENTIAL STRATEGIC IT IMPLEMENTATION Customer Relationship Management (CRM)

SUCCESS STORIES Awards and Recognition Year 2010 Masterclass Global CEO of the Year awarded to YBhg. Dato' Tony Fernandes World's Best Low Cost Airline by Skytrax AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week

Year 2009 Airline Of The Year By Centre for Asia Pacific Aviation (CAPA) Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & Sullivan Best Asian Low-Cost Carrier By TTG Travel Awards 2009 World's Best Low Cost Airline by Skytrax

LESSON LEARNT Analyze Process and Infrastructure Evaluate People & Partners Evaluate Leadership and Governance Assess Organization and Culture

THANK YOU Have a Pleasant Flight with