APPLICATION OF MOBILE TECHNOLOGIES IN ELECTRONIC COMMERCE Katarzyna Skibicka

Contents What is Electronic Commerce? What is Mobile Commerce? What are Mobile Technologies? Laptops and PDAs Mobile telephony devices Mobile networking devices Identification technologies Summary Sources

What is Electronic Commerce?

Electronic Commerce e-commerce, eCommerce Buying and selling of products or services over electronic systems (eg. Internet) Virtual items- access to premium content on a website Physical items- objects requiring transportation

Electronic Commerce Sales aspect of e-business Consists of the exchange of data Facilitates financing and payment aspects of the business transactions Consumer level- World Wide Web Institutional level- exchange financial data

Electronic Commerce E-tailers – online retailers e-tail – online retail B2B – business-to-business B2C – business-to-consumer

Electronic Commerce uses Internet marketing Online transaction processing Supply chain management Electronic data interchange Electronic funds transfer Inventory management systems Automated data collection systems Advertising of flights Book the ticket online without going out of home Availability of tickets on certain date and hour Interchange data with company Pay for the ticket online (eg. By credit card) Company updates the data, increases prices Company collects data of customers and flights

Business Applications Instant messaging Newsgroups Online shopping and order tracking Online banking Online office suites Domestic and international payment systems Shopping cart software Tele-conferencing

What is Mobile Commerce?

Mobile Commerce M-Commerce, mCommerce, U- Commerce Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-controlled networks with the help of an electronic device. Page 33, Tiwari, R. and Buse, S. (2007): The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector, Hamburg: Hamburg University Press

Mobile Commerce Branch of e-commerce Users interact with service providers through a mobile and wireless network Users use mobile devices for information retrieval and processing transactions

Classification of M-Commerce Services and Applications Based on functionality: Directory- oriented Provides information to mobile users (only read request to directory) Eg. location, content, user dependent, being localized and personalized, specific for every mobile user

Classification of M-Commerce Services and Applications Based on functionality: Transaction- oriented Conducts transactions between the service provider and mobile users (read and write request to directory)

Mobile Commerce Products and services: Mobile ticketing Booking, cancelling- tickets sent to mobile phones, to laptops Bus tickets, flight tickets, train tickets Mobile vouchers, coupons and loyalty cards Virtual tokens sent to mobile phones Location based services

Mobile Commerce Products and services: Location- based services Location used for MCommerce transactions Eg. of services: local maps, local offers, local weather Information services Services delivered to mobile phone users Eg. of services: news services, stock data, sports results, traffic data and information

Mobile Commerce Products and services: Mobile banking Using mobile phones or mobile equipment to access account information and make transactions Mobile purchase Online shopping, browsing, ordering Mobile marketing and advertising Sending advertising messages

What are Mobile Technologies?

Mobile Technologies Portable personal technologies Enable people to use IT and not being tied to a sigle location Any business with workers away from office can benefit fron using it Number of users of mobile devices is increasing

Mobile Technologies Communication technologies used by mobile devices: Wireless Fidelity (WiFi) Bluetooth 3G Dial-up services

Bluetooth Wireless communication technology for exchanging data over short distances between different electronic devices like keyboard, laptop, palmtop, mouse, mobile phone It uses radio technology Transmission- 721kb/s, 2,1Mb/s

Bluetooth Low power consumption with short range Power-class-dependent: 1 meter 10 meters 100 meters Eg. of applications: Wireless networking between PCs Sending small advertisements Transferring files from PDAs to PCs

Wi-Fi Wireless brand owned by Wi-Fi Alliance Covers greater distances than Bluetooth, uses more expensive hardware, has higher power consumption Its replaces cabling for general LAN access

Laptop Full functionality of a desktop PC Full range of office software Can be connected to the Internet, office network via a landline, wireless data services Immediate access to data Enable: Making presentations, check stock leves Flexible working Keep in touch via while out of the office

PDA Personal Digital Assistant Small size Runs cut-down versions of office softwares Enables access to s, schedules, documents Softwares can be installed Can be connected to the network using cables or wireless technology

Mobile Telephony Devices Important part of business life Main features: making calls, receiving voic , call diversion Offer data transmission

Smartphone Offer data transmission- s, web access, simplified office applications Advanced capabilities, PC-like functionality Runs complete operating system software Full keyboard

2G Second-Generation Wireless Telephone Technology Phone conversations are digitally encrypted Introduced data services for mobile, SMS messages, Low powered radio signals Increase sound quality

GSM Global System for Mobile Communication Telecommunication system Cellular network Most popular standard for mobile phones Allows mobile phones to send and receive data, make voice calls Signaling and speech chanels are digital Allows full mobility of client

GSM Infrustructure elemetns responsible for storing data Roaming 5 main GSM standards: GSM 400,GSM 850,GSM 900,GSM-1800, GSM 1900 GSM 850, GSM North/South America; GSM 900/1800- rest of the world

GPRS General Packet Radio Service Packet oriented mobile data service Data rates from 56 up to 114kbit/s Allows using Internet, streaming transmission of audio/video User pays for sent and received bytes of data It is often called 2.5G

3G Third-Generation of tele standards and technology of mobile networking Greater network capacity Services include: voice telephony, video calls, broadband wireless data Data transmission rate 14,4Mbit/s on the downlink, 5,8Mbit/s for the uplink Based on UMTS standard

UMTS Universal Mobile Telecommunications Systems UMTS uses W-CDMA as underlying air interface Higher quality of service, better use of radio capabilities

UMTS Services: Fast Internet access Videotelepnone, videoconference TV, radio, music, video Navigation and localization

W-CDMA Wideband Code Division Multiple Access Higher speed transmission protocol Radio channels are 5MHz wide One transmission channel is used for many simultaneous transmission

Mobile Networking Devices Mobile IT devices which can use wired and wireless networking technologies like: Dial-up networking GSM, GPRS LAN Wi-Fi Bluetooth

Identification Technologies BCODE Identifier which is sent to mobile phone by SMS, its read electronically from the screen It can be used as tickets, vouchers, ID, advertising, loyality programs

RFID Radio-Frequency Identification Authomatic identification method relying on storing and remotely retrieving data using radio waves Electronic bar-code System includes: Reader with transmitter and decoder Antenna Tags (active, passive)

RFID Current uses: Passports Transportation payments Product tracking Transportation and logistics Animal identification Promotion tracking Libraries

M-RFID Mobile RFID Services which provide information on objects with an RFID tag over a telecommunication network Reader- installed in mobile device, tag- fixed Used in m-commerce Supports supply chain management

Benefits From Using Mobile Technologies in M-Commerce Improve service offered to customers Link person directly to office network while working off site Enable home working or working while travelling Business doesnt have to be tied to a single location Help in introducing new products and services

Summary E-Commerce Different procedures using electronic was for transaction making M-Commerce Ability to conduct commerce using a mobile device Mobile Technologies Portable and personal technologies applied in devices

Sources published/2002/m-commerce-final-revised.pdf

THANK YOU FOR ATTENTION