Monthly “Time Spent” Average (Minutes per Viewer)

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Presentation transcript:

Monthly “Time Spent” Average (Minutes per Viewer) “Time Spent” Is An Important Measure For Advertisers To Determine Real Audience Engagement Time Spent = Commitment, Interest & Loyalty Monthly “Time Spent” Average (Minutes per Viewer) Hrs:Min 127:26 19:10 144:47 20:46 67:53 29:54 93:15 26:19 104:59 25:05 TV’s Advantage: 6.6x 7x 2x 3.5x 4x Sources: Nielsen NPower R&F Time Period Report, Live+7, Total Day 12/1-12/31/17; comScore Media Metrix (multiplatform) December 2017. Ad-supported TV = Brands represent all measured Ad-Supported Cable Networks and Broadcast Television.

Monthly “Time Spent” Average (Minutes per Viewer) Younger Adult Viewership “Time Spent” Splits Monthly “Time Spent” Average (Minutes per Viewer) Hrs:Min 46:19 7:43 50:55 30:29 79:39 29:28 TV’s Advantage: 6x +67% 2.7x Sources: Nielsen NPower R&F Time Period Report, Live+7, Total Day 12/1-12/31/17; comScore Media Metrix (multiplatform) December 2017. Ad-supported TV = Brands represent all measured Ad-Supported Cable Networks and Broadcast Television.