The Creative Industries: Trends, Fusion and Personal Reflections London Knowledge Lab Dr Kion Ahadi, Head of R&E

The Importance of the Creative and Cultural Industries 2.55m employed £71.4bn contribution to UK Economy 9% of total workforce; 5% of exports Resilient GVA growth 2009-12: Film (20%); Publishing (7%) and F&T (2%)

Workforce Diversity in Key Creative Sectors Sources: Creative Skillset Census 2012; Annual Population Survey; TCR; Labour Force Survey, 2012-2013

Student Diversity in Key Creative Sectors Source: HESA Student Record 2010/11

Definition of Fusion The emerging mix of elements of creativity and art, STEM and data, and the resulting need for new models of enterprise and entrepreneurship.

Fusion: Four Dimensions? Fusing key expertise, knowledge and experience in individuals Fusing industry and higher education together Fusing different parts of the creative industries together Creating fusion management skills

Brighton Fuse: Research The findings identify a new category of business, referred to as ‘superfused’. These companies show double-digit rates of growth in turnover and employment, despite the recession. Superfused companies in the sample grew by 21% compared to 7% for unfused businesses.

Personal Reflections: Hegelian dialectics Quantitative vs. Qualitative Science vs. Spirituality Academic vs. Vocational Business vs. Creative