TAM Ireland Ltd / Nielsen TAM - Establishment Survey Who owns what?

*The data contained in these slides relate to Jul 2017* Establishment Survey TAM Ireland commission the Establishment Survey 2 times a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months. The Establishment Survey is also a useful resource in monitoring trends in hardware ownership *The data contained in these slides relate to Jul 2017*

TV Ownership 93% of all households in Ireland have a TV. Since July 2017 the definition of the TV universe now includes households with web-TV access only (no standard rec type) Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15

Housekeepers with kids Current TV Population Adults 15+ 3,540,000 Children 4 -14 737,000 Housekeepers 1,591,000 Adults 15 – 34 1,107,000 Housekeepers with kids 530,000 Adults ABC1 1,444,000 Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2015

Reception Types Web TV only households are included in the UKDTT/FTA figures Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15

Number of TV Sets per Household This year we have seen an increase in the number of sets per household Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/April/Sept 13/Jan 14/May 14/Sept 14/Jan 15

PVR ownership has remained static over the last number of years at 59% Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2013 – Jan 2015