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BACKGROUND OF COMPANY Perusahaan Otomobil Kedua Sdn Bhd, PERODUA (054795V), established in 1993. Joint venture company between Malaysia and Japan. The company started operations in 1994. Perodua Kancil ( first product) was introduced to the Malaysian market in August 1994. Perodua headquarters is located at Sungai Choh, Rawang, Selangor. Perodua vehicles are sold in countries such as Indonesia, Singapore, Brunei, Fiji, Nepal, Mauritius and Sri Lanka.

MISSION AND VISION Professionalism in all our operations. Efficiency in utilising technologies and available resources. Resilience in meeting our challenges. Optimising benefits to customers and stakeholders. Dedication towards social responsibility to community, the environment and development of competent workforce. Uniqueness in our products. Aspiration to glorify the name of PERODUA

MANAGEMENT

DATO’ AMINAR RASHID SALLEH MANAGEMENT CEO DATO’ AMINAR RASHID SALLEH MANAGING DIRECTOR DATO’ DR ZAHARI HUSIN

Perodua Auto Corporation Sdn Bhd, PCSB (400745K) was established in the final quarter of 2001. Besides Perodua, the two other joint venture partners of PCSB are Daihatsu Motor Co. Ltd. and Mitsui & Co. Ltd both of Japan. The manufacturing operations of the Perodua Group are being managed by PCSB. Perodua Sales Sdn Bhd, PSSB (066332U) is responsible for the sales, marketing and distribution of all Perodua vehicles as well as after sales and spare parts operations. Perodua Manufacturing Sdn Bhd, PMSB (095999T) is the company responsible for the manufacturing of Perodua vehicles. Perodua Engine Manufacturing Sdn Bhd, PEMSB (400706M) undertakes the assembly of the vehicle engines and also manufacturing of selected engine component parts. Perodua Global Manufacturing Sdn Bhd, PGMSB (400709X) is the first Energy Efficient Vehicle (EEV) state of the art new manufacturing facility in the country.  It has the biggest automotive rate in the country at 75%. It Is also able to produce 200,000 vehicles per annum on 2-shift cycle.

STRENGTH Established in 1992 and total of employee strength of 10,000 employees. Perodua is the most dominant company in automotive industry. It is listed as largest small car manufacturer in Asia. Indirectly linked to Toyota which gives an image of Japanese association.

WEAKNESS Low safety standard due to their design. Over dependence on the domestic market and a weak brand image in the international market.

PROBLEM They should look at never markets as their home markets are getting saturated Other car company start to introduce compact car exp: Proton Iriz 3.China carmaker , Geely has sealed the deal as DRB hicom’s foreign strategic partner

OPPORTUNITY (POTENTIALS) Modernise existing plant Capture 34% market share No increase price Come with new model

THREATS COMPETITIVE REVELRY NEW ENTRY BUYER POWER SUPPLIER POWER SUBSTITUTION NEW ENTRY

a) Competitive Revelry - In Malaysia, there is not too much competitor around affordable car. The low cost car as I mentioned above (cheap maintenance) is not have a lot of competitor in generally. b) New Entry - The economic recession will be a big threat for Perodua. As we know, all big company will facing over budget or does not achieve the sale for that year. By the way, economic down turn actually comes suddenly without notice. c) Substitution - It also also will be a big threat for Perodua. The substitutes will high in term of car model some of car model looks similar, and car spare part. d) Supplier Power - The suppliers’ performance has a greater impact on the productivity, quality and competitiveness of Perodua. e) Buyer Power - The bargaining power of the customers in this industry is somewhat high due to the homogenous or almost the same products, which divide the number of sales from huge number of competitors.

SOLUTIONS 1.Perodua able to make facelifts of their products within a few months of a car’s launching when they got negative feedback from customers. 2.Perodua targeting different market range customer Exp: before this Perodua only focusing first time car buyer now they are more focus for replacement car buyer 3.Perodua introduced sedan car (Bezza)

PLEASE ENJOY THIS VIDEO https://www.youtube.com/watch?v=mcRLHhVbj3w&feature=youtu.be