CAMPUS TEAM NAME TEAM MEMBERS

LIME 10 Case Study and Timelines INSTRUCTIONS LIME 10 Case Study and Timelines Case Submissions For LIME Registrations, Case Study Problem, Solution Template and Submissions log on to: Unilever Dairies India FB Page: https://bit.ly/2N61HZT OR Unilever Dairies India on Dare2Compete: https://bit.ly/2NkZNVj Team Registrations close on August 11, 2018 23:59:59 Hrs Case Submissions close on August 13, 2018 23:59:59 Hrs Mention your Team and Campus names on Slide 1 Answer each question precisely & within the space You can use images, charts or videos to present your ideas Size of submission should not exceed 10 MB Follow the below naming convention in the final PPT submission to avoid disqualification: <Campus Name>_<Team Name>_<Initials of FirstNames of Team Members> Eg: IIMA_Lemonades_AGK.pptx (where Team Member Names are - Aditi, Gaurav, Karun – in alphabetical order) Shortlists for all LIME 10 Rounds will be declared exclusively on Unilever Diaries Instagram Page

Opportunity size (Rs. Cr/yr) TARGET GROUP(S) OPPORTUNITY SIZING Opportunity size (Rs. Cr/yr) (Enter here) Describe the TG(s) you deem most relevant for a Ready to Eat offering, and why you think so CRAFTING THE MIX What is the size of the opportunity for this mix? Briefly describe how you have arrived at it. MIX DEPLOYMENT INSIGHT Investment (Enter here) Time to 1cr PRODUCT PROPOSITION BRAND You need to hit a revenue of 1cr – how much investment do you need? List 3 activities you will spend this on and why? How quickly can you hit the 1cr target? PRICE Briefly describe the marketing mix – starting from the underlying consumer insight, put down a consumer-facing description of the product and proposition. Which HUL brand would you launch it under and why? How would you price it? Explain in no more than one line each.