<Brand Name HERE> Brief description (140 characters or less): Subteam destination? (Grocery, Dairy, Frozen, or Bulk) WFM Cost? – if applicable Suggested Retail Price? – if applicable Gross Margin %? - if applicable Store location to execute this concept? Support program for this concept: How will the brand support? How often will the brand support? Has this concept been tried before? Where? When? Estimated availability to stores? Month/Year Sustainability callouts? Ethical sourcing callouts? Other attributes: <Images or renderings HERE>