Communicating with the public: Implementation of a web and social media presence. Mark Van Crombrugge IOC Project Office for IODE Ostend, Belgium November 8, 2011

Subjects: Web based communications Social Media Websites: - Policies - Planning - Design - Implementation

Web based communication. Since the past five/ten years professionals can not function without the internet. Notebook, smartphone, iPad, WiFi, G3, … Web based communication is part of our daily life and job. Cheap or free phone calls Social networks Music and video Everything you want to know or learn can be found on the internet And we’re just getting started

Social Media Web based + mobile technologies which facilitate an interactive dialog Internet based applications that allow the creation and exchange of user generated content Changed the way of communication between organizations, communities, individuals

Types of social media Kaplan & Haenlein: 6 types of social media Collaborative projects (Wikipedia) Blogs (Twitter) Content communities (YouTube) Social Networking (Facebook) Virtual game worlds (World of Warcraft) Virtual Social Worlds (Second Life)

Collaborative projects: Wikipedia Wikipedia, free editable encyclopedia http://www.wikipedia.org Commons, free media repository http://commons.wikimedia.org Wikibooks, free textbooks http://en.wikibooks.org Wikinews, free content news http://en.wikinews.org Wikiquote, collection of quotations http://en.wikiquote.org Wikispecies, directory of species http://species.wikimedia.org Wiktionary, dictionary and thesaurus http://www.wiktionary.org/ MediaWiki: design your own Wiki http://www.mediawiki.org

Blogs: Twitter Small text messages (posts) of max. 140 chars SMS of the internet Started March 2006: - 200 miljon users - >200 miljon “tweets” p. day - 1,6 biljon search queries p. day

Content communities: Youtube www.youtube.com Started Februari 2005 Watch and share videos Comment on videos Vote for videos 490 miljon unique visitors p. month Serves 82 biljon pages p. month

Social Networking: Facebook Top social networking site Lauched Februari 2004 800 million members since July 2011 Displays 770 biljon pages p. month Critisized, cause of antisocial behaviour, lack of direct comunication

Virtual game worlds: WOWC Started 1994 11,1 miljon subscribers in June 2011 Player controls an avatar 1 Biljon $ annual revenu Prepaid game cards, credit card,… 2007: account sold for 7.000$ China: murder over virtual item

Virtual Social Worlds: Second Life Launched June 2003 1 miljon active users in 2011 Complete virtual world… http://secondlife.com http://slurl.com/secondlife/Sunrise Jazz/16/206/23

Pros about social networking Free Easy to use Personal: find old friends, lost relatives Professional: reach a huge audience

Cons about social networking You don’t know who is on the other side You expose yourself / organization to the whole world… Monitored by the government / intelligence services May looze property rights on uploads Read the policies (the small print) Cyberstalking: identity theft, personal threaths Anything you publish may be used against you…

Website Policies Common sense Always add a policy notice Is the web content for production or testing Policy can depend on an organizations “general policy” Remember copyrights when using foreign material Check with your corporate legal advisor / lawyer Search the internet for guidelines / examples Protect yourself against legal implications

Website Policies Is the information on your site free or copyrighted? What will you do with information and data you get from the visitor? Where will it be stored? Add contact information so questions can be answered. Policy generators: http://www.freeprivacypolicy.com Example of a website policy

Making a website. User constraints where is your goal public located? connection speed, browser version, … Content complexity text, graphics, multi media, database, … Buy / get the right tools HTML editor, graphic editor, FTP program, … Start development KISS principle: start simple, you can compete with Walt Disney studios later. Make all pages of a site uniform: don’t confuse the visitors Upload Pay a provider, host in-house, host at the Project Office Keep Up-To-Date Veeeeery time consuming: the site is online and you have other things to do…

Choose your HTML editor. HTML editor with built-in FTP HTML editor + FTP software Commercial (FrontPage, Dreamweaver, CoffeeCup, MS-Word, …) Free (Komodo, Gizmo, Open Office, …) Online (TinyMCE, OpenBexi, CKEeditor)

Choose FTP tool http://ftp-software-review.toptenreviews.com/ FTP (File Transfer Protocol) SFTP (Secure FTP) http://ftp-software-review.toptenreviews.com/ FileZilla hands on – install, upload, download

Making a simple webpage with MS-Word Make a document with MS-Word, add a picture, be creative Save as HTML on the local disk Upload to the server with Filezilla Server: hosting1 Login: ftpiode Password: tuesday Check with a browser: http://ftp.iode.org/ftpiode click on the file which you uploaded

Questions?