Direct Sale of Organic Foods from Farmer to Consumer by Mrs Direct Sale of Organic Foods from Farmer to Consumer by Mrs. Mona Larsen

Special shops as bakeries, greengrocers etc. Health food shops Where do we buy ? Supermarkets Special shops as bakeries, greengrocers etc. Health food shops Farm shops Farm gates Various subscription systems Market stalls

Legally it does not exist … … but farm gate does. Indirect definition What is a Farm Shop Legally it does not exist … … but farm gate does. Indirect definition Shop and gate at the same farm ?

Organics on Conventional Farms ?   Organic foods Conventional foods Organic farms 1 2 Conventional farms 3 4

Operational delimitations How detailed questionnaire Three Registers The Danish Plant Directorate The Danish Veterinary and Food Administration Farm Register

Good Theory,.. but not feasible 63 cases with relevant match between the two registers So a new approach must be chosen!

Do you have other economic activities on the holding: Farm Structure Survey 2007 Do you have other economic activities on the holding: Farm shop with sale of agricultural products direct to consumers. No - Yes

The final sample 776 farm shops was identified Sample: 119 farm shops attached to organic farms 100 farm shops attached to conventional farms

The Depressing Outcome Posted Questio-naires Recieved With turnover of food With turnover in farm shop Total 219 141 104 45 Organic 119 72 53 31 Conventional 100 69 51 14

Some useful outcome Farm shops attached organic farms sells by and large only organic foods Farm shops attached conventional farms sells by and large only conventional foods The ‘organic’ farm shops are ‘ small’ and 1/4 of the turnover comes from vegetables, 1/5 comes from meat.

The way forward - after all Do not distinguish between: Farm gate Farm shop Mediator of meat Market stalls Subscription systems Etc.