INTERNATIONAL MARKETING MEETING March 17

WELCOME! Scott Cochrane, Vice President International Kyndra Singer, International Marketing Manager

ONLINE MARKETING MEETING “GLS 2016 LAUNCH” March 17, 2016 Promo Video Release International Marketing Plan Timeline Strategy to build a successful campaign How to use Summit Central

PROMO VIDEO Introducing the GLS 2016 line-up

PROMO VIDEO RELEASE Promo Video A Speaker Line-Up VIMEO LINK: Promo Video B Narrative

INTERNATIONAL MARKETING PLAN

INTERNATIONAL MARKETING PLAN Objective To create a compelling, integrated marketing campaign so that the Global Leadership Summit 2016 video case events that take place from September 2016 through March 2017 will reach an attendance goal of 180,000+ 675 + cities 125 countries 50 languages

INTERNATIONAL MARKETING PLAN Goals Continue to inspire a “GRANDER VISION” Initiate a “FOUR T” strategy (Team, Tool, Train, Tactic) to help grow and inspire marketing efforts Integrate marketing strategies to reflect a timeline within PHASES for a successful marketing campaign Expand SEGMENT MARKETING Create and expand marketing our YEAR ROUND STRATEGY

FOUR T STRATEGY

FOUR T STRATEGY TEAM Who is the marketing point person Marketing point person/team will know your role and responsibility TOOL Connect to Summit Central download marketing collateral you need for a successful campaign. Reports and timelines will help you create a strategy that fits your specific events. TRAIN Access to online meetings, videos, guidelines, shared folders and e-mails to stay connected with other marketing team members TACTIC Know how to create and use your data to create successful campaigns for retention and acquisition to strategically grow your sites

TIMELINE STRATEGY

TIMELINE STRATEGY PHASES

TIMELINE STRATEGY PRE-LAUNCH TIMELINE (based on first day of event) AVAILABLE IN SUMMIT CENTRAL TYPE PHASE DESCRIPTION   RECIPIENTS INITIATIVE ACTIVITY 8 months out January Video Pre-Launch GLS 2015 Highlight Video Public Web, E-Mail February E-Mail Speaker Leak E-Mail #1 Summit E-Mail List E-Mail Campaign Speaker Leak Postcard 2015 Attendees Mailing Speaker Leak E-Mail #2

SUMMIT CENTRAL

WHAT IS SUMMIT CENTRAL? TIMELY EASY TO NAVIGATE EAST TO DOWNLOAD

HOW DO I USE SUMMIT CENTRAL STEP 1 XXXXX STEP 2 XXXXX STEP 3 XXXXX STEP 4 XXXXX STEP 5 XXXXX