Chapter 1 What is ‘strategy’?

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Presentation transcript:

Chapter 1 What is ‘strategy’? Digital Image PowerPoint to accompany: Cover image: © wssl/Thinkstock

learning objectives • define strategy • highlight the major aspects that are essential to strategy • understand the development of strategic thought • identify the major theoretical approaches to strategy • identify three levels of strategy • understand a model of business strategy analysis and management • explain why strategy might be different in countries with smaller economies

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