Discussion Questions: 1) Did you realize there were so many different potential revenue channels for each film when it comes to distribution? Which surprised you the most? 2) With so many opportunities to generate revenue, how is it possible for a film to LOSE money? 3) Does the manner in which movie theaters make the majority of their money surprise you? Why or why not? 4) Can you think of any other ways not illustrated through this infographic in which a studio can generate revenue? (ATTENTION TEACHERS! THE ANSWER IS PRODUCT PLACEMENT)