Richard T. Watson rwatson@terry.uga.edu A short history of IS Richard T. Watson rwatson@terry.uga.edu

Era 1 Technology options Goal Take work to the computer Batch Increase employee productivity

Era 2 Technology Goals Take information work to the employee Firm, supplier/intermediary, or government Host/terminal then client/server Private networks Goals Reduce transaction costs Reduce inputs costs or increase output prices Reduce the cost of complying with government regulations

Era 2

Era 3 Technology Take information and information work to customers, investors, and politicians Browser/server Public networks Goals Increase market share and share of a customer Retain customers Improve customer service Minimize the cost of capital Influence government decision-making

Era 3

Eras and stakeholders

Value of IS The value create by IS is based on Who is reached How they are reached When they are reached

Era 4 U-commerce