Organizing a Boycott

What is a boycott? An effort to convince a number of consumers not to do business with a particular person or business. 2

The purpose? To create negative publicity for the business To hurt their "bottom line"

Why organize a boycott? As an end in itself To destroy an individual or corporation As a bargaining chip 4

Advantages of a boycott It can change policies Lets people put their money where their values are Calls attention to your cause Encourages other businesses to negotiate 5

Things to consider: Could a boycott alienate your supporters? Is there a possibility for legal consequences? Are you willing to put in the required time and effort? 6

Organizing a boycott Have clear, realistic goals Do your research Know everyone you want to boycott Collaborate with others State your intentions Convince people to join Make joining easy Praise publicly Be relentless 7

Writing letter of intent Be clear and professional Write on your letterhead Say who is involved Say why, what, and where Have head of agency sign Check and recheck spelling/grammar Know who to send it to 8