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Presentation transcript:

Content and conferences Connecting | Informing | Sharing PPA Connect 2015 Content and conferences Rupert Collins-White, director, Legal Support Network

Connecting | Informing | Sharing Knowledge

Connecting | Informing | Sharing Knowledge

Feedback and marketing PRE-EVENT Sales and marketing EVENT Content delivery POST-EVENT Feedback and marketing 12 weeks 1-2 days 2 weeks Max exposure 12-14 weeks Connecting | Informing | Sharing Knowledge

14 weeks 26 weeks CONTENT/MARKETING Conference content video report roundtable Connecting | Informing | Sharing Knowledge

Leads and prospects (flesh pressing, presence, data) Brand viz and noise/buzz Reach and resonance (longevity of messages) Demonstration of capability/knowledge (‘thought leadership’ and delivery) Connecting | Informing | Sharing Knowledge

Leads and prospects Presence at event, ownership of roundtable post-event Brand viz and noise/buzz Branding on pre, event and post marketing and content Reach and resonance Branding pre and post, branding and comment in report – published as magazine supplement and separately promoted across all channels Demonstration of capability/knowledge Speaker slot at event, involvement in research/report, engagement at roundtable Connecting | Informing | Sharing Knowledge

About Legal Support Network Magazines, conferences, research, digital content and networking for everyone in legal business www.lsn.co.uk Rupert Collins-White Director and head of content, LSN rupertw@lsn.co.uk Connecting | Informing | Sharing Knowledge

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