Describe Some of Your Favorite Brands

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Presentation transcript:

Describe Some of Your Favorite Brands Csabusiness.com

Which item gives you value for your money? “The goods/services received that are worth the price paid.” “Economy - careful use of resources to save expense, time or effort. Efficiency - delivering the same level of service for less cost, time or effort. Effectiveness - delivering a better service or getting a better return for the same amount of expense, time or effort.” http://www.admin.cam.ac.uk/offices/secretariat/vfm/guide.html

Top of the Range https://www.youtube.com/watch?v=jV51BGIzkwU “of the best quality or among the most expensive of its kind available.” "owners of top-of-the-range cars"

Luxurious “Luxury goods are consumption goods that are expensive, ornamental or otherwise difficult to obtain, and are typically accessible only to the wealthy. Luxury goods can be functional, like cars, or nonfunctional, such as jewelry. They often indicate status. For this reason, they are sometimes called "positional goods" because they indicate the owner's position in society.” http://budgeting.thenest.com/examples-luxury-goods-31861.html

Durable “A category of consumer goods, durables are products that do not have to be purchased frequently. Some examples of durables are appliances, home and office furnishings, lawn and garden equipment, consumer electronics, toy makers, small tool manufacturers, sporting goods, photographic equipment, and jewelry. Also known as "durable goods". http://www.investopedia.com/terms/d/durables.asp

Reliable

Stylish

Timeless

Inexpensive

Fashionable

Well-made

Cool

Why do people buy brands? What turns them into loyal, repeat customers?

Sources: http://budgeting.thenest.com/examples-luxury-goods-31861.html https://www.youtube.com/watch?v=jV51BGIzkwU