Monterey County Gives! Lunch & LEARN OCTOBER 5, 2017

Why Challenge gifts? • Leverages a Year-end Gift Opportunity to Speak with Key Donors Builds Momentum for Your Campaign

2016 Challenge gift summary • Total Challenge Gifts: $471,142 • Number of Challenge Gifts: 234 • Largest: $50,000 / Smallest: $25 / Average $2,013 • 48 out of 123 organizations got at least one challenge gift • Avg. raised by those w/challenge gifts: $43,028 • Without: $16,745

Challenge gifts q & A

WHY SOCIAL MEDIA? Including social media in your communication strategy can bring both Opportunities and Challenges. You don’t have to “do it all” or be active on every channel to be successful.

Take a moment to be strategic FOCUS YOUR EFFORTS Take a moment to be strategic Create a Facebook page and begin to build followers e.g. Grow to 150 followers by 12/31 Increase engagement e.g. 3 posts with 5 or more shares

ONLINE RESOURCES WWW.CFMCO.ORG/MCGIVES Facebook Tutorials For Beginners (John Haydon) The Charity Social Media Toolkit (Skills Platform) Social Media Tutorials (Socialbrite) Donate Now Buttons on Facebook (Nonprofit Tech for Good) 5 Instagram Best Practices (Nonprofit Tech for Good) Getting Started with Social Media Sample Policies (Socialmedia.biz) Social Media for Nonprofit CEOs (NTEN) From Like to Love: Developing an Online Engagement Strategy (Idealware) Social Media Policy & Strategy Defining the “So What?” (Beth’s Blog) 2017 Nonprofit Benchmarks Report (M+R) Retool Your Social Media Efforts with a Social Media Audit (webinar) Measurement & Return on Investment

3 Phases: BEFOre, During & After Announce Participation

Kick off

What were some strategies you’ve used to announce your participation? BEFORE/Kick off phase What were some strategies you’ve used to announce your participation? Ask participants what they did that was successful in kick off - Loaves example

Kick off Idea - Video

Use link from Monterey County Gives or shorten with www.bitly.com DURING: SPECIFIC LINK Use link from Monterey County Gives or shorten with www.bitly.com Contrasts generational change

DURING: SPECIFIC LINK Contrasts generational change

DURING: add donation button Contrasts generational change

DURING: Link to your “Gives!” URL

During: Promote your progress

During: LEVERAGE GIVING TUESDAY 11/28 www.givingtuesday.org/about

During: LEVERAGE GIVING TUESDAY 11/28

DURING: LEVERAGE GIVING TUESDAY 11/28

During: leverage giving Tuesday 11/28 What were some strategies you used to leverage Giving Tuesday? Ask participants what they did that was successful in kick off - Loaves example

DURING: SHARE your “BIG IDEA”

During: SHARE your “BIG IDEA”

DURING: SHARE your “BIG IDEA”

DURING: SHARe YOUR BIG IDEA Sharing your “Big Idea” Feedback, Suggestions? Ask participants what they did that was successful in kick off - Loaves example

Tips: DON’T JUST TELL – SHOW!

Tips: Be consistent & Preschedule PostS Post regularly Timesaver: Preschedule posts

Tips: Make it personal – friendly tone

Tips: Enlist others to post & share (BOARD/STAFF)

Tips: Enlist others to post & share (VOLUNTEERS/donors)

Tips: Enlist others Invite others to share!

Tips: countdown – final push

Tip: Mention Challenge gift

Tip: Challenge your SUpporters

Tips: use logo for branding

Tips: use logo for branding

Tips: CONSIDER “BOOSTinG” YOUR POST (PAID ADVERTISING)

Tip: Having An Event? Create a FB Event

TIP: Host An Event

What are some tips and tricks that you used? tips - sharing What are some tips and tricks that you used? Ask participants what they did that was successful in kick off - Loaves example

After: THANKS/FOLLOW UP

After: THANKS/FOLLOW UP Screen Shot Your Final Page

After: THANKS/FOLLOW UP

TIP: INTEGRATE MESSAGING INTO EXISTING CHANNELS Eblast Pring Footer Website Ask participants what they did that was successful in kick off - Loaves example

TIP: BREATHE! Ask participants what they did that was successful in kick off - Loaves example

Thank you!

(Hint #1: Challenge Gift) Don’t reinvent the wheel! Have fun! Take aways/next steps Choose 3 Actions to Take (Hint #1: Challenge Gift) Don’t reinvent the wheel! Have fun!

INFORMATION SHARING / Q & A

Brian Thayer briant@cfmco.org x144 PRESENTER Contact information (831) 375-9712 Brian Thayer briant@cfmco.org x144 Susie Polnaszek susiep@cfmco.org x138 Cristina Dirksen cristinad@cfmco.org x110 Amanda Holder amandah@cfmco.org x123