Retire the news release. Hire the News Bureau!

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Presentation transcript:

Retire the news release. Hire the News Bureau! Roseann Canfora, Ph.D. Chief Communications Officer Cleveland Metropolitan School District

Telling our own stories…

#1: Know your audience

challenges and opportunities 2. Identify their challenges and opportunities

Offer them something of value #3 Offer them something of value

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Clevelandmetroschools.org/news