Critically Looking at Media

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Presentation transcript:

Critically Looking at Media Five Key Questions Critically Looking at Media

Key Question #1 Who created this message? Authorship Core concept: All media messages are constructed.

Key Question #1 Who created this message?

Key Question #2 What creative techniques are used to attract my attention? Format Core Concept: Media messages are constructed using a creative language with its own rules.

Key Question #2 What creative techniques are used to attract my attention?

Key Question #3 How might different people understand this differently than me? Audience Core Concept: Different people experience the same media message differently.

Key Question #3 How might different people understand this differently than me?

Key Question #4 What values, lifestyles and points of view are represented in or omitted from this message? Content Core Concept: Media have embedded values and points of view.

Key Question #4 What values, lifestyles and points of view are represented in or omitted from this message?

Key Question #5 Why is this message being sent? Purpose Core Concept: most media messages are organized to gain power and /or profit.

Key Question #5 Why is this message being sent?

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