Persuasive writing
Structure Intro about what you believe One supporting reasons per paragraph What others think Conclusion
The reader Aim is to get reader to agree with you Who is the reader? Select language that will appeal to them Choose arguments which are tailored to them As a person who’s out at school and sports clubs a lot, an older cat will fit into your lifestyle better than a kitten
Facts, figures and experts Use percentages and figures 25% of cat owners feel that One in three cats Refer to facts For example, 300 cats a year are lost Quote an expert As Cats Protection concludes
Connectives These link your paragraphs First of all, secondly, finally However, because, so, to conclude
Personal pronouns We Us Our
Assume agreement Of course Surely Without doubt I’m sure you agree
Powerful adjectives Dramatic words which describe nouns Terrifying Electrifying Unbelievable
Emotive language Words and phrases which make the reader feel an emotion Miserable Helpless Hungry
Rhetorical questions Questions which don’t expect an answer Surely this isn’t the case? Who would expect that?