Service Model and Fee Schedule Heartland Huddle: Service Model and Fee Schedule October 5, 2016

General You must do what your service model lists - Don’t over complicate or over promise You may choose to have more than one service model (two or three), but this is not required. If you only have one, that is fine. You do not have to tier your fees, but can If you are tiering, are your tiers ‘cliff’ or truly tiered

General You do not have to do the ‘new way’ on your NQ business (yet) If you do the ‘new way’ on NQ, must be all NQ MAX fee on all accounts is 1.75% (inclusive of FHC platform fee and 3rd party (if applicable). Don’t set your fee too low. Remember that you are paying ticket charges.

Questions How many reviews will I conduct with the client each year? Will these reviews be face-to-face or phone/skype? How often will I provide performance reports? Does my service level include “financial planning”? If so, what does that mean to you, the advisor? Will I always utilize discretion? Will I refer out to 3rd party money managers?

Timeline As soon as we program our back-office system, we will allow advisors to place clients on the “new platform”---anticipate a roll-out of mid to late October Existing clients will have to be re-papered no later than March 31—with an April 1 effective date.  Advisors will have option to put existing clients on the platform now OR can make the effective date of the re-papered agreement April 1, 2017

Forms—COMING SOON! New ASA Section to detail your fees (tiers too) More room to write out your investment strategy CRF-