ROAD MAP CONCLUSION IMPORTANCE TYPES OF ADVERTISING EVERYTHING CAN BE ADVERTISED INTRODUCTION

INTRODUCTION Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service Flow of information is not only enough 1st time users of the product 1st time user of the Brand Regular user of the Brand Launch a New Brand

EVERYTHING CAN BE ADVERTISED 7 DEADLY SINS LUST- Excessive sexual desire GLUTTONY- over consumption of anything GREED- Excess acquisition of wealth SLOTH- Sadness WRATH- uncontrolled feelings of hatred and anger. PRIDE- excessive love of self ENVY- Greed for general

TYPES OF ADVERTISING PRINT ADVERTISEMENT CELEBRITY ADVERTISING

TYPES OF ADVERTISING OUTDOOR ADVERTISING COVERT ADVERTISING SURROGATE ADVERTISING

TYPES OF ADVERTISING BROADCAST PUBLIC SERVICE INFOMERCIALS

IMPORTANCE Creating awareness Increase sales Brand identity & Brand image Communicate a change Increase the buzz value

Aim of Marketing The aim of Marketing is to have: the right product or service at the right price at the right place at the right time

Marketing Mix

The Marketing Mix Different Methods of promoting your product or service Public Relations - establishing a favorable image Publicity - feeding media of information that is Of public interest (free advertisement) Sales Promotions Merchandising - point-of-sale display

The Marketing Mix Advertising - purpose is to inform people how best they can satisfy their needs and wants and how they can benefit by buying your goods and services.

The Marketing Mix What advertising can do Principle of AIDA A - Attention I - Interest D- Desire A - Action

The Marketing Mix Advertising Options Yellow Pages Directory Local Press General Press Brochures Catalogues/Letterbox drops Direct Mail Trade Journals Magazines Directories Yellow Pages Directory Radio Television Cinema Telephone Outdoor Advertising Billboards Business Cards Internet

ADVERTISING VISIONING Mission Strategy Goals MESSAGE MEDIA MARKET MOTIVATION MUSIC MONEY MARKET DEMAND STRATEGIC MARKET PLANNING PRODUCT STRATEGY