90% 72% Jurors are influenced by litigation ads

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Presentation transcript:

90% 72% Jurors are influenced by litigation ads Would be somewhat or very concerned if they saw an advertisement about a lawsuit claiming that a company’s product injured people Not only were there many ads there, but the content of the ads was more aggressive, accusatory and emotion-based than typical ads. 72% Agree somewhat or strongly that if there are lawsuits against a company claiming its products have injured people then there is probably truth to the claim Source: Juror surveys conducted by Trial Partners, Inc.