Non Journal Media Methodology

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Presentation transcript:

Non Journal Media Methodology

Non Journal Media Methodology Exposure Calculation Non Journal Media Methodology Professional Health Client Service: 609.987.5579 © 2012 Kantar Media

Exposure Calculation Non Journal Media Methodology Professional Health Client Service: 609.987.5579 © 2012 Kantar Media

Exposure Calculation Non Journal Media Methodology *Assumes each page is equally likely to be an ad page Professional Health Client Service: 609.987.5579 © 2012 Kantar Media

Exposure Calculations Non Journal Media Methodology Exposure Calculations Reference Publications A. Total Annual Pages Exposed = Users x Annual Uses Per User x Mean Pages Per Use Pages Exposed Per Issue = Total Annual Pages Exposed Issues Per Year Average Issue Page Exposures = Pages Exposed Per Issue Average Issue Size *Assumes each page is equally likely to be an ad page Professional Health Client Service: 609.987.5579 © 2012 Kantar Media

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