Make Web Not War /Web Say(Hello); to the Microsoft Web Platform Introducing: The Microsoft Web Platform Lauren Cooney GPM, Web Platform & Standards lcooney@microsoft.com Twitter: lcooney /Web Microsoft Confidential

What is the Microsoft Web Platform? A powerful set of tools, servers, and technologies optimized for building and hosting next generation web applications.

Today’s Web Ecosystem Constantly changing and evolving entity Development Ecosystem in Changing Cost & Friction Reduction Are Key Focus on Building Blocks rather than From Scratch Applications are now “good-enough” for businesses – both large and small

Built to work with YOU in mind The Microsoft Web Platform is the software of choice when building web solutions or applications for your business, large or small. Whether you’re looking to create your company’s global web presence, building applications for your small business, or just getting started on the web, Microsoft has the solutions for you. Trusted by the Fortune 500, used by millions of individuals. Built to work with YOU in mind

Simple discovery and install free web stack and Web App Gallery apps The Microsoft Web Platform is a powerful set of tools, servers, and technologies optimized for building and hosting next generation web applications and solutions. Microsoft Web Platform Installer: Simple discovery and install free web stack and Web App Gallery apps Servers Tools Technologies Can’t We All Just Work Together? Design and development integration for pre- packaged Open Source applications that run on top of the Microsoft Web Platform including:

Window Web App Gallery

The Four Pillars of the Microsoft Web Platform Vision for the Future: The Four Pillars of the Microsoft Web Platform Community Applications Marketplace One-Stop Shop

An Active Community with Growth Potential It’s all about Communities Developers and End-Users that are active participants in various communities; using web products to create and extend applications, build websites and other solutions, and donating knowledge back to the ecosystem #1 An Active Community with Growth Potential

Many, Many (great) Applications Everyone Likes Re-use: Developers and end-users want applications, code, and feature abstractions so that they don’t have to build everything from scratch – or they can just download applications/ turn-key solutions for their business. #2 Many, Many (great) Applications

Marketing & Distribution: Developers and Partners who build and/or customize applications want a customer distribution pipeline, so they don’t have to exert their efforts on marketing #3 A Thriving Marketplace

#4 A One Stop Shop Full end-to-end solution: Successful Web Platforms provide developers with one location to build, sell, download and deploy their applications, all in one secure environment with many different options for tooling, languages, and growth. #4 A One Stop Shop

Powered by The Microsoft Web Platform GREAT EXPERIENCES Powered by The Microsoft Web Platform

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Built to work with YOU in mind The Microsoft Web Platform is the software of choice when building web solutions or applications for your business, large or small. Whether you’re looking to create your company’s global web presence, building applications for your small business, or just getting started on the web, Microsoft has the solutions for you. Trusted by Fortune 500’s, used by millions of individuals. Built to work with YOU in mind