Collier County Tourism Research

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Presentation transcript:

Collier County Tourism Research Second Quarter 2007 Presented to: The Collier County Board of County Commissioners By: Research Data Services, Inc. August 2007

Occupancy 2007 YTD (Through June) 2006 2007 D Pt. Jan. 70.3 71.7 +1.4 Feb. 86.5 87.6 +1.1 Mar. 87.0 86.3 -0.7 Apr. 79.4 77.8 -1.6 May 71.6 69.1 -2.5 Jun. 68.9 66.0 -2.9

Average Daily Room Rate 2007 YTD (Through June) 2006 2007 D % Jan. $170.0 $174.7 +2.8 Feb. 222.4 242.9 +9.2 Mar. 248.5 276.6 +11.3 Apr. 224.3 239.5 +6.8 May 157.0 176.9 +12.7 Jun. 132.9 137.2 +3.2

Number of Visitors 2007 Estimates 2007 D % January 143,080 -0.7 February 159,900 +0.2 March 184,200 +0.3 Quarter 1 487,180 0.0 April 110,900 -2.5 May 116,700 -2.8 June 107,000 -2.1 Quarter 2 334,600 -2.5 TOTAL YTD 821,780 -1.0

Impacts of Tourism 2007 Estimates Direct & Induced January $102,489,059 +4.8 February $151,830,021 +8.2 March $187,660,160 +9.5 Quarter 1 $441,979,240 +7.9 April $135,935,439 +3.6 May $108,579,093 +5.1 June $83,430,992 +2.5 Quarter 2 $327,945,524 +3.8 TOTAL YTD $769,924,764 +6.1

United States Regions Northeast Opportunity Midwest Markets WA OR CA NV ID UT AZ MT WY CO TX OK KS NE ND SD AK HI FL AR MN IA MO IL WI MI IN OH ME VT NH MA NY PA DE MD NJ VA WV KY TN LA MS AL GA SC NC NM Midwest Northeast Southeast Florida Opportunity Markets (Exploratory)

Visitor Origins 2007 Visitors Second Quarter # of Visitors 2007 D % Florida 154,585 +1.0 Southeast 28,106 -6.9 Northeast 48,517 -0.4 Midwest 50,190 -11.3 Canada 6,023 -12.2 Europe 30,783 -4.5 US Opp Mkts 16,396 +6.2 TOTAL Q2 334,600 -2.5

Purpose of Trip 2007 Occupancy Barometer First Quarter Second 2006 2007 Leisure 70.3% 65.9% 68.3% 64.9% Business/Meetings 29.7 34.1 31.7 35.1

Reservation Outlook: Third Quarter 2007 US Out-of-State Floridian Management Barometer Reservation Outlook: Third Quarter 2007 US Out-of-State Floridian %

Reservation Outlook: Third Quarter 2007 Management Barometer Reservation Outlook: Third Quarter 2007 Canadian European %

Reservation Outlook: Third Quarter 2007 Management Barometer Reservation Outlook: Third Quarter 2007 Leisure Business %

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