Public Website Overview, Administration, Content Updates 00P Public Affairs LCDR Jodie Cornell
Overview Navy Personnel Command Public Site originated in late 2004 Purpose: Consolidate numerous departmental sites containing overlapping content Approx. 120k pages The single site for manpower and personnel resources in the U.S. Navy Customer: Sailors, civilians, retirees
Overview Microsoft Content Management System 2003 (12 month transition) Provided content approval / reduction in site pages to approx. 6k Hosted on local servers Microsoft SharePoint 2007 (18 month transition) WCMS merged into SharePoint (upgrade) Hosted on Defense Information Systems Agency (DISA) servers Microsoft SharePoint 2010 upgrade (6 month transition) Hosted by commercial cloud services (Amazon) Fully scalable, load balanced – always available
Website Administration Team of subject matter experts (SMEs) Approx. 170 SMEs provide content for different content areas SMEs required to attend hands-on training class prior to obtaining access to website Recommend at least 2 authors per department for content coverage Responsible for providing content updates and page corrections.
Website Administration Web Moderators Provide final review and approval for SME content submissions Adherence to SECNAV 5720.44C, Change 1 (Public Affairs Policy) Chapter 7: Public Communication on the Internet All content reviewed for public release Website maintenance, updates, troubleshooting, and assist SMEs with problems they may encounter in their daily routine.
Website Statistics Statistics provided on a regular basis Items monitored: visits, most visited/downloaded, traffic patterns, linger rate, mobile visits, search terms used, etc. 14k web pages/documents moderated annually Over 6 million individual visitors annually Over 14 million visits annually
Live Demonstration Walk through of submit to approve process Talk about PII – our content is available to the public Discuss simple website design concepts What the administrator looks for in content during review