Regional tourism management system

Region of tourism promotion Warmińsko-Mazurskie Region of tourism promotion Region of tourism promotion What region is covered? What brand? Any area(s) governed by a local authority, a tourist region or province An existing or new “region brand” Brand promoted by digital and outdoor measures, with general visibility throughout the region

Who is a tourist? A tourist may be described as a person who: travels to a specific region, not a specific highlight seeks individual, often active forms of leisure: cycling, kayaking, Nordic walking etc looks for diversity and attractions (events) travels alone or with friends or family

Challenges and objectives Increase the tourist traffic Initiate local businesses Ensure an effective use of IT tools for promotion purposes Strengthen the cooperation among local governments How to succeed? Use of own resources A single shared digital database Appropriate uniform presentation – a regional website Digital and outdoor promotion of the region brand Use of an IT tool – mobile and fixed

Regional website A user-friendly search engine Service booking A comparison shopping engine A comprehensive source of information about the region Clear information architecture (an intuitive interface) An web-based and mobile tourist map

Statistic service panel System functionalities Tourist service panel Tourist’s panel Brand panel Statistic service panel Statistic panel Admin panel

Loyalty program Tourist Tourist services Points for places and tourist trails visited, website participation “Region brand” point scale Awards Points for customer feedback Balanced distribution of points

For the local authority Real-time analyses of the “region brand” Direct communication with tourists Statistics: diagrams, summaries, tables for local authorities Opinion polls Long-term benefits Improved tourist services Improved satisfaction of tourists Increased private investment and activity Intensified tourist traffic – strengthened tourist infrastructure Improved awareness of the “region brand”

Contact us for more information Andrzej Vetter President of the Management Board Phone 793 606 686 mail bok@smartcities.pl www.smartcities.pl