How to take your donors on a journey Pitch Camp How to take your donors on a journey

Why Kathleen and Angi? Our Pitch to you Why Kathleen? Why Angi?

What You’ll Learn How to introduce your organization to prospective donors How to talk with a donor about the impact of their support through storytelling

What kind of support are you looking for? https://www.polleverywhere.com/multiple_choice_polls/rtN4sNve4OGivlO

In other words: What kind of support are you looking for? Transformational? The kind of gift that funds a staff member, a program, or a capital project Inspirational? A gift of a size and scope that inspires others to do the same Transactional? Incremental, one time gifts

Poll What type of organization do you represent? Arts, youth services, homelessness, animals, religious, political, legal, mental health, social services, environmental? Ask people to read or state their mission statements. As a large group, discuss what the perceptions are behind those.

What type of organization do you represent? https://www.polleverywhere.com/free_text_polls/Y9Br3m2ZdUyrDsv

What is your organization’s mission? Example: The arts are an essential public good that is critical to a vibrant society, and it is our mission to advance the art form of theatre through work that inspires, engages, and entertains the people of our community and beyond. The program provides girls from low-income New Hampshire families with new opportunities to learn the skills, courage and confidence they need to handle the challenges in their lives. We do this through a unique combination of adult and peer support that is delivered through our year-round mentoring and residential summer camp programs. What do these groups really do? Ask people to read or state their mission statements. As a large group, discuss what the perceptions are behind those.

Poll – What’s most impactful? Look at mission statements of organizations represented in the room

What is the most impactful mission statement? https://www.polleverywhere.com/multiple_choice_polls/QMuCZmsooAf0KM0

Shift into Groups What you say matters as much as how you say it What does your mission say about the work you REALLY DO? Broad mission statement? Nitty-gritty? Outcome oriented? 10 minutes to reframe what your organization really does vs. what your mission states What happens when you take out the jargon and the SAT words? Come back to the group and talk about the results vs. the mission

Tell your story in a different way Who is most impacted by your mission? If your organization was fully funded and your mission succeeded, what would the overall impact and result be? What three things need to happen for that to occur? Funding, programs, staff, advocates, volunteers? Can you connect it to current events? Urgency is critical. We don’t need funding tomorrow. We need it today.

Donor Communication Poll Personalized letters Newsletters Handwritten notes Phone calls In-person visits What do you say in these? 15-20 minute discussion of WHAT is said in these, and WHY we use each of these and when

Which of these is most important? https://www.polleverywhere.com/multiple_choice_polls/nRJyurllxSSqVMy

Problem and solution Your organization exists for a reason. There is a problem in the world, in your community. Why does your problem matter? Ie: What happens if it goes unchecked and unsolved? How can you help people understand the depth of the problem? If someone doesn’t understand the problem, they can’t be a part of the solution What does your organization do that is solution-oriented? What does it take for that solution to be implemented? How does the average person benefit from that solution?

Everyone has a story State the problem What are the barriers to solving the problem? What action has been taken to make a difference? What is the real impact on people? Airlines measure success through miles flown. A theatre cannot measure success by the number of minutes people have spent watching shows.

Relate your story to your mission Using vivid and action oriented words 15 minutes to work together and brainstorm Come back together and listen to what everyone has thought of, review.

Questions?