Information technology in business and society Session 8 – Attention Economics Sean J. taylor

Administrativia Assignment 2 online, due 2/25 at 1am Optional Web Design Tutorial on Friday 3:30-5:30 in KMC 4-90

The Dismal Science “That population does invariably increase when the means of subsistence increase, and, That the superior power of population is repressed, and the actual population kept equal to the means of subsistence, by misery and vice.”

“What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” -- Herbert Simon

“If you are not paying for it, you're not the customer; you're the product being sold.”

"The best minds of my generation are thinking about how to make people click ads. That sucks.“ --Jeff Hammerbacher

Next Class: Search and Advertising Work on Assignment 2