strategy CHAC vision Strengthening our collective impact We are called to lead, collaborate, innovate and influence to improve health care and serve where the needs are the greatest—especially the poor, vulnerable and marginalized Strengthening our collective impact Proclaim strategic direction Tell the story and ensure understanding of our strategic contribution—not only historically but also our current and future critical role in Canada

why Call to action for us to passionately, unequivocally, boldly articulate the role, value and impact of Catholic health care in our communities and nationally Build a coalition of ambassadors among our circles of influence— internally and externally—who can speak up for Catholic health care. A ‘movement’ to authentically reflect people’s experiences with Catholic health care Create ambassadors for Catholic health care – within our organizations and beyond

May workshop recap Awaken message + campaign: Revealing the courageous gift of Catholic health care Leaders workshop Toolkit key messages, video, web content, recruitment ad, staff orientation, reflection questions, banners, social media including hashtags, etc. Annual calendar Further recommendations to working group Create a critical mass of leaders in Catholic health care who could personalize and lead the integration and animation of the awaken initiative Challenges in creating the invitee list

video https://www.youtube.com/watch?v=gwElBAljLMc

what’s next? We own this campaign we decide what to do with it Driven by provincial associations and individual organizations Coordinated nationally – ongoing facilitation with CHAC “Catholic Health Care Week” We own this campaign we decide what to do with it