Consent in action Consent management in practice Martin Sandren martin.sandren@nixu.com

Agenda Why is trust important? Trust is cultural Implementation options 3.1.2019

Who do you trust and why? Organisation type Consumer trust Banks 53% Government departments 36% Energy providers 33% High street retailers 32% Technology brands 31% Mobile networks 29% Internet brands 22% “If offered a “short, clear and easy-to- understand” synopsis of the full privacy 56% of consumers would do more business with a company” (Source BCG) UK consumers 2016, source: PR week 3.1.2019

Customer trust Customer trust is key but also cultural 3.1.2019

Consent management basics GDPR Art 7 Clearly articulate what data you will gather and what you will do with the data. Gather consent explicitly and store the evidence. Ensure you have a versioning mechanism in place for consent information. Ensure you have a mechanism for re-asking consent if the processing reasons and approach change materially. Ensure you have a mechanism available for the user to withdraw the consent. Consider adding advanced functionality such as consent receipts. 3.1.2019

Implementation options 3.1.2019

Implementation options How to add consent management Switch to a modern CIAM platform with built in consent management support. Custom implementation in existing CIAM or content management platform. Custom UI leveraging external API driven consent management backend. Step by step migration to modern CIAM. 3.1.2019

Switch to modern CIAM with built in consent management support Legend New CIAM Customer Identity Access Management Sales system Federation Content Management System Customer portal Login Protected systems Service booking Reverse proxy Existing module User CMS Consent management Self service New module 3.1.2019

Custom implementation in existing CIAM or CMS Legend Sales system Customer Identity Access Management CIAM Customer portal Content Management System Federation Protected systems Service booking Login Existing module CMS User Reverse proxy New module Consent management UI Consent API Consent DB Self service 3.1.2019

Custom UI leveraging external consent management service Sales system Legend Customer Identity Access Management CIAM Customer portal Content Management System Federation Service booking Protected systems Login CMS Existing module User Reverse proxy Consent management UI Consent API New module Consent DB Self service External system 3.1.2019

Step by step migration to modern CIAM starting with consent management Old CIAM Sales system Legend Federation Customer Identity Access Management Customer portal Login Content Management System Service booking Reverse proxy Protected systems CMS Self service Existing module User New CIAM New module Consent management The CIAM functional footprint can be moved step by step to the new CIAM platform starting with consent management. Federation 3.1.2019

Summary GDPR and the increased consumer concerns around data privacy has made consent management a key component of CIAM. A good user experience will ensure that you gain your customers trust which in the end will result in increased sales and revenue. 3.1.2019

Further questions? martin.sandren@nixu.com 3.1.2019