“You know ______________, well, the library can _______________.” LEARN HOW TO PITCH “You know ______________, well, the library can _______________.” Concise Customized Conversational Wendy E. Moore Acquisitions Librarian University of Georgia Law Library

Message Mapping STEP 1 STEP 2 STEP 3 Headline Key Benefit Key Benefit What is the single most important thing you want your listener to know? STEP 1 STEP 2 Key Benefit Key Benefit Key Benefit STEP 3 Supporting Stories, Stats, Examples Supporting Stories, Stats, Examples Supporting Stories, Stats, Examples