Playing SEM Jeopardy Classroom Jeopardy Challenge: Understanding SEM Remember this is Jeopardy, so where you see the text “answer”, this is the prompt the students will see, and where you see “question” should be the student’s response. After each answer appears, remember to click the arrow located in the lower left hand corner of the slide to return to the selection board. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Sem jeopardy! Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

10 20 30 40 50 Classroom Jeopardy Challenge: Understanding SEM Sports Industry Pioneers Entertainment Industry Pioneers SEM 101 Functions of Marketing Defining SEM 10 20 30 40 50 Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM He was marketed as “Air Jordan” and was responsible for the emergence of athlete/shoe company partnerships because of successful marketing and sales of Nike sneakers. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Who is Michael Jordan? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM He broke the segregation barrier in pro sports when he was offered a contract to play for Major League Baseball’s Brooklyn Dodgers. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM Who is Jackie Robinson? Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM He is the founder of Nike and got his start selling shoes from the trunk of his car. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Who is Phil Knight? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM He was one of the most imaginative sports entrepreneurs of the past century who once sent 3’7” Eddie Gaedel to the plate in an official game in one of the most outrageous promotions seen in professional sports. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Who is Bill Veeck? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM She was the first female athlete to sign an endorsement contract and co-founded the Ladies Professional Golf Association (LPGA) in 1950. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Who is “Babe” Didrikson? Classroom Jeopardy Challenge: Understanding SEM Who is “Babe” Didrikson? Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM He developed the first fully synchronized sound cartoon when Mickey Mouse was featured in Steamboat Willie. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Who is Walt Disney? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM He has sold over 1 billion albums worldwide, far more than any other artist in history and is dubbed as “Undisputed King of Rock and Roll” by the Rock and Roll Hall of Fame. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Who is Elvis Presley? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM He is generally regarded as the greatest author of children’s books of all time as his children's books, which he both illustrated and wrote, have sold more than 220 million copies and have been translated into twenty languages as well as Braille. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Who is Dr. Seuss? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM He created the Muppets and Kermit the Frog and the characters for Sesame Street (Bert and Ernie, Big Bird, Grover, Oscar the Grouch etc.) Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Who is Jim Henson? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM Introduced “slap-stick” comedy and in a 1995 worldwide survey of film critics, was voted the greatest actor in film history. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM Who is Charlie Chaplin? Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

The acronym for sports and entertainment marketing. Classroom Jeopardy Challenge: Understanding SEM The acronym for sports and entertainment marketing. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is SEM? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

A means for communicating messages to a large audience or many people. Classroom Jeopardy Challenge: Understanding SEM A means for communicating messages to a large audience or many people. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is media? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

The time available to people when they are not working or assuming Classroom Jeopardy Challenge: Understanding SEM The time available to people when they are not working or assuming responsibilities, often times referred to as “free time”. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is Leisure Time? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

The two primary types of sports and entertainment marketing. Classroom Jeopardy Challenge: Understanding SEM The two primary types of sports and entertainment marketing. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is marketing through sports and the marketing of sports? Classroom Jeopardy Challenge: Understanding SEM What is marketing through sports and the marketing of sports? Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM In the early days of team sports, these were the only two consistent revenue streams for team owners. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What are concessions and ticket sales? Classroom Jeopardy Challenge: Understanding SEM What are concessions and ticket sales? Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is marketing? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM The market in which the businesses and products offered to its buyers are sport related and may be goods, services, people, places or ideas. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is the Sport Industry? Classroom Jeopardy Challenge: Understanding SEM What is the Sport Industry? Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM The process of developing, promoting, and distributing products, or goods and services, to satisfy customer’s needs and wants through entertainment, or any diversion, amusement, or method of occupying time. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is entertainment marketing? Classroom Jeopardy Challenge: Understanding SEM What is entertainment marketing? Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM Whatever activities people are willing to spend their money and spare time viewing rather than participating. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is entertainment? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM The act of using sports as a platform to market products or services and increase sales or the process the of marketing and selling the sports property itself. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is sports marketing? Classroom Jeopardy Challenge: Understanding SEM What is sports marketing? Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM Assigning a value to products and services on the basis of supply and demand. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is pricing? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM The process of determining how best to get products and services to consumers. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is distribution? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

The process of creating a budget for a company’s marketing. Classroom Jeopardy Challenge: Understanding SEM The process of creating a budget for a company’s marketing. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is financing? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM The process of communicating with consumers to assess and fill their needs, as well as anticipating future needs. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is selling? Classroom Jeopardy Challenge: Understanding SEM Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM The process of gathering and using information about customers to improve business decision making. Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC

What is marketing information-management? Classroom Jeopardy Challenge: Understanding SEM What is marketing information-management? Sports & Entertainment Marketing Jeopardy! Copyright © 2012 by Sports Career Consulting, LLC