We’re All Certifiable: Exploring Your Certification Options VOLUNTEER LEADERS’ SUMMIT 2015 NOVEMBER 19-21, 2015 | WASHINGTON, DC WEBCAST – MARCH 20, 2015 Dorothy Knapp, MS, SHRM-SCP SHRM Field Services Director Kim Rudrud SHRM Learning System Regional Manager We’re All Certifiable: Exploring Your Certification Options How many state cert directors? How many from super or mega? Med or Large? Small? Membership Association for HR professionals – all growing in their knowledge and experience in HR at different rates and levels. Let’s look at those who are certifiable – and what we can do for them.

SHRM Certification Momentum 67,400+ SHRM Certified and growing! 38,300 SHRM-CP 29,100 SHRM-SCP Job Boards - increasing requests for SHRM certifications Certified to Succeed – SHRM Certification Newsletter Washington Post

What are YOUR certification questions? Let’s Hear from You! What do you want to get out of this session? What questions do you have and what do you want to know? Number of chapters in your state? Members in Your Chapter? How many are presently certified? All others are certifiable!! How many are certifiable this year? Next year? Where are our members currently taking the preparation for certification? What are we doing to raise awareness of the importance of being certified? How are we currently marketing certification and educational events? What chapters in our state are doing a super job with certification? Let’s contact them! Etc.

Why Promote Certification? Advance the Profession and your Members’ Professional Development Meet your SHAPE Goals Earn $20 for each SHRM Certified Member Become a Learning System Champion

Don’t Let Your Members Miss The Pathway How many in this room are SHRM certified? How many are legacy certified? Do you know where your chapter members are in terms of their certifications? Time is running out: December 31….

Who is Eligible and When? Important to know new certification eligibility so you can educate and inform your members. Expanded eligibility for SHRM certifications! No distinction between exempt and non exempt; gives more credit for HR education; 1,000 hours qualifies for a year;

Certification Preparation Options for Your Chapter Collaborate with an Education Partner school to offer course Offer a Chapter/State Council Study Group Both! We’re going to talk about all of these today!

What’s an Education Partner? A College or University that is exclusively offering the SHRM certification preparation course Over 225 education partners around the country Many work closely with the chapter in their locale How do you get to know them? Let’s talk!

Where to Find SHRM Education Partners? www.shrmcertification.org/partners

Why collaborate with an Education Partner? Supports new SHRM and chapter member growth! Opportunity to use employer tuition reimbursement Advances the profession locally Opportunities for certified members to learn of business courses offered and maybe to become adjunct faculty Allows valuable chapter resources to be utilized elsewhere Opportunity for chapter to earn $20 per SHRM Certified Member Discuss tuition reimbursement

Offering A Chapter Study Group Easy implementation with SHRM Learning System Instructor and student materials Access to volume discounts for 5+ students and a facilitator Recertification and professional development opportunities (even for those not preparing for the exam!) Support members who may not have access to tuition reimbursement Potential revenue generator Opportunity for chapter to earn $20 per SHRM Certified Member Things to consider when doing a study group: Promotes networking and professional friendships among chapter members. Quality, reliability, experience of Instructor; does instructor need training? Marketing and innovative ways to attract new students Convenient and comfortable location Timing of the class – semester or shorter, day(s) of week, hours of class

Resources For You in VLRC Marketing Certification Prep Resources Resources For You in VLRC Section on How to Promote Certification Resources on how to market your educational event

People Resources available to you! There is a team of people to help you with your certification questions!

Meet some of your Resources! Alison Costello Mindy Flood Taimi Herron Kim Rudrud SHRM Learning System Regional Managers are here to help you! We call out the states that we work with and people come to corners and meet us here.

How Do You Become a LS Champion? Offer SHRM Learning System to Members on Your Own Partner With Local Education Partner Offer a SHRM Learning System Study Group for members Purchase 1 facilitator guide and a minimum of 5 participant guides Ensure a participant kit is purchased for each member Find a local school in your area on SHRM’s website & reach out to form partnership/connection Promote a classroom-based, instructor-led course to your members SHRM Chapters: ____ SHRM chapters offered cert prep study groups in 2015 ____+ collaborated with Education Partners All recognized as Learning System Champions today Education Partners: Confirming continued exclusive partnership with SHRM 220+ Education Partners – growing daily 10 new Education Partners Updated Partner list on SHRM’s site Now!

Become a Learning System Champion A Learning System Champion is a chapter that promotes SHRM Certification to their members 120+ Chapters were awarded 2014 Learning System Champion status last year 135 Chapters have earned 2015 Learning System Champion Status Recognition for your Chapter

Learning System Champion Recognition

State Council/Chapter Incentive Program State Councils will earn $10 for every SHRM National member in the state who is SHRM certified on December 31, 2015 Chapters will earn $20 for every SHRM National member in the chapter who is SHRM certified on December 31, 2015 Incentive program will continue in 2016 Payments will be made in January 2016 and January 2017 This Incentive Program aligns SHRM and its affiliates, encourages participation in the SHRM certification program, and compensates State Councils/Chapters for any revenue loss associated with decline in recertification activity related to the legacy certifications.

Track, record, and promote SHRM Monthly Membership Report Column Z SCORECARD INFORMATION SHAPE SHRM Certification Chapter Size Total # Mbrs in Chapter # of Multi Members # LMOs in Chapter 2015 Audit Month Chapter Affiliation %age 2014 Excel Award # of SHRM Certified SHRM members primarily coded to chapter SM 1,186   100.00% Bronze 29

Where will your state/chapters be by YE2016?? How can you “take it up a notch in 2016?” What are some goals – just dreaming! Is my Board or Council committed to Certification? What can I do? Benchmarking with other chapters of our size across the nation – talk to Regional Manager How can we reach members at large? Can we commit some of our money from the certification incentive program to help with certification? Scholarships? Sponsored? Virtual study group? Thoughts from the group!

THANKS! Kim.Rudrud@shrm.org Dorothy.Knapp@shrm.org