Strategic Presentation We Need to Do “X”
What is the Current Problem? Consequences of the wrong actions Consequences of inaction Identify the pain
How Did We Get Here? Where we are today Any relevant historical information Where we are today Original assumptions that are no longer valid
Your recommendations for solving the problem What you’ve already tried What you recommend Problem solved What others are suggesting (and why it won’t work)
The Following Process Provides a Solution Phase 1 Phase 2 Phase 3 Activity descriptions Activity descriptions Activity descriptions
Proposed Process Step 1 Step 2 Step 3 Solution Problem
Proposed Process (2)
A Call to Action Immediate steps to be taken Contingencies and follow-up Sign off (ask for the order in sales terms) – get authorization