University of North Carolina at Charlotte Audience View Charisse Cotton Mentor: Dr. Heather Lipford Summer Research at University of North Carolina at Charlotte

The Importance of Privacy Making Headlines With the increasing convenience of social networking, more and more users are feeling the pressure of privacy breach. Introduce social networking sites Discuss privacy issues related to those, use headlines as examples…

Facebook’s Interface Complex options Inconsistencies No visual feedback There is no way to tell what the outcome of your settings are

Audience View Our Research at a Glance Features Users may configure their privacy settings based on a visual representation of what individual audiences can view. The ability to show or hide components from one’s profile with the click of a lock button Audience View’s propagation functionally adds quality and speed to making configurations. Skip the last two and say the first one

Audience View Our Research at a Glance

The Study Our study focused on the comparison of Facebook’s and Audience View’s interface. Preliminary Questionnaire Collect biographical data Tasks – 10 questions 2 observational 8 configurative Post Interview Receive initial feedback Number of users Sum We measured their confidence on a seven point scale, duration, accuracy.

The Results Averages: Confidence Facebook Audience View p-value Q1 5.7 6 0.167 Q2a 6.8 0.005 Q2b 5.9 Q2c 6.1 0.124 Q3 0.054 Q4 6.7 6.3 0.187 Q5 6.4 6.5 0.406 Q6 0.141 Q7 6.666 Q8 0.364 Q9 6.555 0.223 Q10 6.333 0.112 The ones that are highlighted show a better w/ AV. 3/10 7

The Results Our Research at a Glance Averages: Time (sec.) Facebook Audience View p-value Q3 72.9 35.9 0.001 Q4 47.5 57.4 0.440 Q5 34.9 37.6 0.623 Q6 74.6 32.6 0.002 Q7 69.4 24.4 0.003 Q8 73.1 27.4 Q9 83.1 24 0.008 Q10 89 33.3 0.017 Q4, Q5 users had to go to several pages whereas on Facebook users only had to go to one page

The Results Our Research at a Glance Averages: Accuracy Facebook Audience View Q1 82% 62% Q2 93% 100% Q3 20% 70% Q4 90% 50% Q5 80% 60% Q6 Q7 Q8 Q9 Q10 Explain why I don’t think this is good and we know it’s because of the ambiguity of the questions. Unclear to turn off for all audiences

What have we learned? Our Research at a Glance Exploring the results: Confidence – levels out between the interfaces Speed & Accuracy – Although users are faster with Audience View, they are not more accurate Preference – A majority of users liked the Audience View interface over Facebook’s Suggestions – Sum up each table one or two bullets Feedback, what did people prefer Any interesting suggestions _______________________________ Informative box with help and instructions Making it more clear what audience you were looking at, easy to forget what tap you were on. Informative display box Summary feature Better response system 10

Future Developments Revision of the task questionnaire to remove any ambiguity Use of the suggestions from the interviews to help improve Audience View Continuation of the study Expansion of the research by making similar comparisons to other social networks Bring people one step closer to improving the way we secure our online privacy Revising questions to remove ambiguity Continuation of study Use the suggestions to improve audience view Comparing other social network sites interfaces using their structure The development of other interfaces to improve the settings 11

Acknowledgements Heather Richter Lipford, Ph.D. Jason Watson & Andrew Besmer Lauren Hamilton CRA-W DMP Dr. Lipford Jason, Andrew ____ Ph D students helping on the project!! Lauren, she completed her summer intern, equall invovement CRA-W DMP- made it possible for me to be here, tha

Any Questions or Comments are Welcomed!