Communications to ISIR February 2017

ISIR Definition: someone who has indicated Ivy Tech Community College on their FAFSA, but not applied or submitted RFI/inquiry

Statewide

ISIR One call, one email after Blackboard receives record 7 days – email 14 days – Call, email 21 days – email 35 days – email 42 days – Call, email 90 days – email What is Email retargeting? Gather a list of the target audience – email is most important Third party vendor delivers email to list User opens the email – reported as “open rate” – and now has “engaged” with the email User is then “retargeted” through the course of the campaign with additional digital ads regardless of website visited Goal is to have the user apply to the college