Advertising Management Chapter 1 Class BBA Part IV Advertising Excellence.

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Presentation transcript:

Advertising Management Chapter 1 Class BBA Part IV Advertising Excellence

Advertising Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Bovee/Arens, 1992

Inside the Advertising Advertisers Advertising Agencies Media Suppliers

Types of Advertising Advertising can be categorized into four major Dimensions 1.Target Audience 2.Geographic area 3.Media 4.Purpose

Target audience Consumer Advertising Business Advertising 1. Industrial Advertising 2. Trade Advertising 3. Professional Advertising 4. Agricultural Advertising

Geographic area International Advertising National Advertising Regional Advertising Local Advertising Retail Advertising

Media Print i.e. Newspaper, magazine Electronic i.e. Radio, Television Online i.e. social networking sites Facebook pages Out of home i.e. posters, bulletins, spectacular