Digital Citizenship Module 1: Online Advertising Pilot Project- Mr. Finch’s Class Grade 8 Group D 2015

Review: What is digital citizenship? Safe, legal, and responsible use of information and technology Positive attitude toward using technology that supports collaboration, learning, and productivity Personal responsibility for life long learning Leadership for digital citizenship (Ribble, 2008) Review: What is digital citizenship?

Agenda for 5 Week Program (as voted by the students) Introduction -Technology Inventory Module 1: Online Advertising- Coco’s Choco Match Module 2: Online Chatting- Instant Pigeon Module 3: Social Networking- MyFace Conclusion-Pilot Group Feedback Agenda for 5 Week Program (as voted by the students)

Digital Citizenship Survey Results Of the 42-43 grade 8 students from our school that were surveyed anonymously online: 53.4% (23) are online more than 21 hours per week 76.7% (33) have a mobile device that can access the internet 46.5% (20) send more than 30 text messages per day

Digital citizenship Survey Results 75% (30) have Facebook accounts 75% (30) have Instagram accounts 70% (28) have Snap Chat accounts 40% (16) have Twitter accounts 76.2% (32) use the internet regularly to text/online chat 71.4% (30) play games online 54.8% (23) find information for school 45.2% (19) share photos/video of themselves 40.5% (17) find information for personal use Only 16.7% (7) use email regularly

Digital citizenship Survey Results 31% (13) have social media accounts that they keep secret from the family & friends 23.8% (10) report being bullied, harassed, or shamed online 23.8% (10) report interacting with strangers online every week or more 18.6% (8) have tried “sexting” 12% (3) report that others have shared or posted images or video of themselves engaging in illegal, sexual, or inappropriate behaviour

Digital citizenship Survey Results 76% (19) report having used vulgar or inappropriate language (swear words, racial insults, homophobic comments, etc) in public spaces online (spaces other than a personal email or messages) 24% (6) report having used the internet to insult, embarrass, or shame someone 12% (3) report that they have shared or posted images or video of friends engaging in illegal, sexual, or inappropriate behaviour

Digital citizenship Survey Results 25.6% (11) believe that they are 100% safe and respectful online, 53.5% (23) believe that they are safe and respectful online most of the time 11.6% (5) say they sometimes take risks or are not respectful online 1 student stated I am NOT safe and respectful online 3 students said I do not know if I am being safe and respectful online

Module 1: Online Advertising-Coco’s choco match Learning Objectives: Recognizing and Decoding Advertising Recognizing advertising environments Recognizing and questioning advertising claims Understanding that immersive environments and “advergames” are used to collect consumer information and build brand loyalty (Source: Passport to the Internet Teacher’s Guide, 2015) Module 1: Online Advertising-Coco’s choco match

Discussion Where and when do we see online advertising? What do you think is the purpose of these ads? Discussion

How to access the program Log in to Learn Now BC (www.learnnowbc.ca) using Chrome and user/pass given on folder Click on Passport to the Internet icon , in Media Smarts page click on licensed agreement link for Passport to the Internet, then click on Technical Requirements link under Classroom Tutorial, Type in usernames (case sensitive, must use same username each time, must use same username as Learn Now BC eg: lia.larson) Select grade level (senior) Select Avatar In the Train Station- click on the poster How to access the program

You can play the advergame, Coco’s Match, when you have completed Print your passport and put into your journal (printer: BigBird) Complete your Refection for this module in your journal Finished the module?

What tactics do advertisers use to attract kids to their ads? (logos, pictures, mascots, advergames, contests, clubs, free offers, etc) How do ads collect personal information? (contests, games , quizzes/surveys, and special clubs) What information is NOT advertising? (privacy policies, copyright, nutrition info, how to play, etc) Take Away messages: Think critically, recognize advertising material, and question advertising information! Discussion