Launch/Buzz Event Planning 1/10/2019 11:20 PM Launch/Buzz Event Planning © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Launch/Buzz event - key planning steps Microsoft Office365 1/10/2019 Launch/Buzz event - key planning steps Define objectives and success criteria Define event audience Identify scenarios of focus and the value they will provide to staff…not just to IT Create day-in-the-life scripts for scenarios of focus that showcase value they provide to staff Outline event flow/agenda Book event space Create event promotion/communications plan Develop event engagement plan Recruit and ready volunteers to help with the event Post-event recap – capture success metrics and other collateral from event for future OneDrive project promotion Best Practice for Buzz Events Across Multiple Locations: Utilize OneDrive champions to host the events at multiple locations. It would be important to have materials/hand-outs that are consistent across the various locations. It's also a good idea to try and tie the different sites together by having either a YamJam, and/or Live Event, at a set time focused on "What are the benefits to OneDrive" - this way the different locations can be more connected © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Buzz event outline - sample Microsoft Office365 1/10/2019 Buzz event outline - sample Goal Buzz and launch event(s) to showcase the value Office 365 provides to employees – via high value scenarios identified, such as: Save, share and collaborate on files anytime, anywhere (OneDrive) Create impactful content together – from wherever you are working (Office) Share sites and content (SharePoint) Format Buzz event(s): In person Key note from executive sponsor to kick off event Booths/stations at onsite event that showcase/demo high-value Office 365 scenarios – scripted IT Booth/station at onsite event to showcase help desk, hardware and roadmap items –such as Windows 10, Surface and EMS Stage in waves depending on audience so that those who attend have the time to visit each booth/station and see the scenario demo Event themes How Office 365 creates value for employees…showcase/demo scenarios (day in the life) © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Buzz event outline – sample continued Microsoft Office365 1/10/2019 Buzz event outline – sample continued Promotion Communications plan for event – promote event and its value to staff. Suggested ideas include: Brand event in relation to value O365 will provide to staff Intranet articles Digital banners Team meetings Emails Posters/tent cards Event engagement Contests Swag User stories – not just IT Branding – t-shirts for those hosting events, posters, tent cards Treats – candy, cupcakes Video – to harvest event moments for future promotion regarding Office 365 project © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.