SYNDICATED AUDIENCE DICTIONARY PlaceIQ Q2 2016 SYNDICATED AUDIENCE DICTIONARY

Location is the biggest indicator of intent. SYNDICATED AUDIENCE DICTIONARY PlaceIQ Audiences Since the places we visit help define who we are, PlaceIQ uses location to create and segment granular yet scalable audiences. Our audiences are then modeled to optimize Place Visit Rate (PVR) while retaining the highest level of audience fidelity. Location is the biggest indicator of intent. Just think about it… Are you more likely to be in-market for a car if you visit an auto brand’s website, or if you visit their dealership lot? Are you more likely to go shopping if you search for the nearest mall, or actually show up at one? Are you more likely to travel for business if you search for flights online, or visit the same airport every week?

SYNDICATED AUDIENCE DICTIONARY AUTOMOTIVE AUDIENCES Real-World Dealership Visitation PlaceIQ’s automotive audiences consist of consumers that are truly in-market for a vehicle: millions of unique users that have physically visited an automotive dealership lot. These audiences are built using observed, real-world data and can be segmented by lookback periods and frequency. Standard Audiences Dealership Visitors (ALL) Asian Dealership Visitors Big 3 Dealership Visitors Domestic Dealership Visitors European Dealership Visitors Foreign Dealership Visitors Luxury Dealership Visitors Luxury Domestic Dealership Visitors Luxury Foreign Dealership Visitors Non-luxury Dealership Visitors Non-luxury Domestic Dealership Visitors Non-luxury Foreign Dealership Visitors Truck Dealership Visitors Premium Audiences Specific auto dealership audiences can be provided on a custom basis.

SYNDICATED AUDIENCE DICTIONARY DINING AUDIENCES Real-World Dining Behaviors PlaceIQ’s dining audiences consist of consumers that have been observed at a restaurant: millions of unique users ranging from those that have enjoyed dinner at a casual establishment to those that pick up a convenient bite at a QSR’s drive through. Dining audiences can be segmented by breakfast, lunch, dinner, lookback and frequency. Standard Audiences Diners (ALL) Breakfast Diners Lunch Diners Dinner Diners Buffet Restaurant Diners Casual Diners Casual Breakfast Diners Casual Lunch Diners Casual Dinner Diners Coffee Diners Fast Casual Diners QSR Diners QSR Breakfast Diners QSR Lunch Diners QSR Dinner Diners Premium Audiences Audiences for specific restaurant chains can be provided on a custom basis.

SYNDICATED AUDIENCE DICTIONARY ENTERTAINMENT AUDIENCES Real-World Recreation Habits PlaceIQ’s entertainment audiences consist of consumers that demonstrate their passions in the real world: millions of unique users that have physically visited an entertainment venue. The observed recreation habits of consumers are powerful indicators of preferences and can be further segmented by lookback and frequency of visit. Standard Audiences Entertainment Visitors (ALL) Athletic Recreation Visitors Bar Visitors Beaches Visitors Casino Visitors Cultural Venues Visitors Gym Visitors Movie Theater Visitors Movie Theater Weekday Matinee Visitors Movie Theater Weekend Matinee Visitors Nature & Outdoors Visitors Nightlife Visitors Outdoorsy Visitors Professional Sports Venue Visitors Theme Park Visitors Concert Venue Visitors Dog Park Visitors Golf Course Visitors Horse Racing Track Visitors MLB Stadium Visitors Museum Visitors Nature and Outdoors Visitors NBA Arena Visitors NFL Stadium Visitors NHL Arena Visitors Parks & Gardens Visitors Racetrack Visitors Ski Area Visitors Water Park Visitors Zoo Visitors Premium Audiences Specific entertainment audiences at the brand level can be provided on a custom basis.

SYNDICATED AUDIENCE DICTIONARY FINANCE AUDIENCES Real-World Bank Visitation PlaceIQ’s financial audiences consist of consumers that are seriously involved with their finances: so much so that they’ve been observed visiting a bank in the real world. These are the consumers that move beyond online banking, segmented by lookback and frequency of visit. Standard Audiences Bank Visitors (ALL) Premium Audiences Specific bank chains provided on a custom basis.

SYNDICATED AUDIENCE DICTIONARY RETAIL AUDIENCES Real-World Shopping Behaviors PlaceIQ’s retail audiences consist of consumers that have been observed shopping in the physical world: millions of unique users ranging from those that visit the grocery store to those that are shopping at clothing retailers, segmented by lookback and frequency of visit. Standard Audiences Premium Audiences Retail Store Shoppers (ALL) Auto Parts Store Shoppers Big Box Store Shoppers Cellular Phone Store Shoppers Clothing Store Shoppers Convenience Store Shoppers Department Store Shoppers Discount Store Shoppers Electronics Store Shoppers Errands Shoppers Furniture Store Shoppers General Store Shoppers Grocery Store Shoppers Hardware Store Shoppers Home Goods Store Shoppers Luxury Store Shoppers Mall Shoppers Office Supply Stores Pet Store Shoppers Pharmacy Shoppers Sports Store Shoppers Toy Store Shoppers Specific retail chains provided on a custom basis.

SYNDICATED AUDIENCE DICTIONARY TRAVEL AUDIENCES Real-World Travel Behaviors PlaceIQ’s travel audiences consist of consumers that have been observed traveling – at airports, in airline terminals, and staying at their favorite hotels: millions of unique users segmented by lookback and frequency of visitation. Standard Audiences Travelers (ALL) Business Travelers Commercial Airport Visitors Hotel Visitors Cost Conscious Hotel Visitors Luxury Hotel Visitors Premium Hotel Visitors Tourist Destinations Premium Audiences Specific airport terminals and hotel chains provided on a custom basis.

SYNDICATED AUDIENCE DICTIONARY What’s next? Want to learn more about what PlaceIQ can do for you? Have questions about our audiences? Please contact your PlaceIQ sales representative. PlaceIQ 5 Bryant Park 1065 6th Ave., 18th Floor New York, NY 10018 sales@placeiq.com www.placeiq.com | 212.255.8570 | info@placeiq.com