REALTOR® 2.0: The Next Big Thing Amit Cohen www.AmitsList.com 805-557-7960

Latest in Consumer Technology Trends REALTORS® Technology gadgets Overview Latest in Consumer Technology Trends REALTORS® Technology gadgets REALTORS® Integration of the Internet REALTORS® Going Wireless – Responsive to clients demand REALTOR® 2.0: Where Do You Stand?

Percent of Internet Buyers/Sellers Share of All Homebuyers/Home Sellers Surveyed Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey and C.A.R. 2007 California Home Seller Survey

Time Spent Before and After Contacting Agent The whole home-buying process took a lot longer in 2006 as we shifted from an appreciating sellers' market to a flat, buyers' market. As a result,time urgnecy to buy has largerly faded. Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey

Number Of Homes Previewed with Agent

How Buyers Found Their Agents Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey

What Web Sites Are Buyers Visiting? Google does not show much here, but does when we ask them about their first web site. My best guess is that for the first site, they're thinking search engine -- consequently Google shows up a lot in one question but hardly at all in the other. I've checked the data, so this is not a mistake. It's respondents doing what they want as opposed to what we want. Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey

Most Useful Web Site Buyers Visited Google was the first web site that home buyers visited, but was not a very popular web site among those they visited as part of the home buying process. Most likely, many of them were using Google as a search engine to locate real estate web sites, rather than considering it as one. Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey

What Sellers Are Doing Online Selected listing of highest frequency responses.

What Websites are Sellers Visiting?

Agent’s Utilizing Tools to Market the Home

How Sellers Found Their Agents

Sellers Evaluate Information -Agent Provided vs Internet- Both buyers and sellers feel the same. Robert mentioned with buyers. Turning to real estate professionals for not just service or info but their interpretation and guidance and expertise, local market information, etc.

Sellers Interviewing More Agents

REALTOR 2.0 REALTORS® striving to meet the demands of their clientele by stay on the cutting-edge in terms of Technology & the Web REALTORS® are moving toward becoming more “2.0” Yet still challenging for some REALTORS® to keep up with current technology and the latest trends.

“Computers and technology give REALTORS® more control over their business” Q: Please tell me if you agree with the following statement: “Computers and technology give REALTORS® more control over their business.”

Most Important Purchase For Your Residential Real Estate Business -In The Last 12 Months- Technology related Selected listing of highest frequency responses. Q: What do you consider to be your most important purchase for your real estate business in the last 12 months?

Reasons For Real Estate Related Purchase No Important Purchases Made in last 12 months Selected listing of highest frequency responses. Q: Why was that most important to your real estate business?

REALTORS® Use of Technology in Field Use of Laptop or Tablet Computer in Field Q: Do you use your laptop computer or tablet computer when you conduct residential real estate business in the field?

How REALTORS® Use Laptop or Tablet Computer in Field… Selected listing of highest frequency responses. Q: How do you use your laptop or tablet computer when you conduct residential real estate business in the field?

REALTORS® Going Wireless… Have a handheld wireless Internet device for your residential real estate business Q: Do you have a handheld wireless Internet device (e.g. Blackberry/Treo) for your residential real estate business?

How REALTORS® Use Handheld Wireless Internet Device… Selected listing of highest frequency responses. Q: How do you use your handheld wireless device in your residential real estate business?

REALTORS® Going Wireless… Utilizing Internet Cafés, Starbucks, Hotels, Etc Q: Do you use your laptop or other computer on a Wireless or WiFi Internet connection at other locations such as internet cafés, Starbucks, hotels, etc?

REALTORS® Responding to Emails From Clients Q: How often do you answer emails from clients?

How REALTORS® Use the Internet Selected listing of highest frequency responses. Q: For what purposes do you use the Internet in your residential real estate business?

REALTORS® Online Resources -For Real Estate Information- Q: What online sources do you use to get information about real estate?

REALTORS® Have Personal Web Sites

Features REALTORS® Have Available on Their Web Sites Unaided Responses Q: What features do you have available on your personal real estate related web site?

Features REALTORS® Use For Online Listings Aided Responses Q: Which of the following do you typically include when you post your property listings on the Web? (READ & ROTATE)

REALTORS® Promote This Listings on Web -Via Search Engines And Classified Web Sites- Web Sites Used N=97 Promote Listings Q: Do you promote your listings on search engines and classified web sites?

REALTORS® Are Engaging in “2.0” Activities

Reasons For Showcasing Properties on Realtor.com Q: Why do you typically “Showcase” your properties on Realtor.com?

Percentage Of Business Generated From The Internet Q: What percentage of your real estate transactions in the past 12 months originated with an Internet contact?

Greatest Technological Challenge -REALTORS® Are Evolving- Selected listing of highest frequency responses. Q: What do you consider the biggest technological problem/challenge in your real estate business currently?

Thank you Amit Cohen