What can Sports Volunteering learn from the wider voluntary sector? IV TeamKinetic Volunteer Conference in association with Manchester Metropolitan University What can Sports Volunteering learn from the wider voluntary sector?

Chris Martin – Founder Chris@teamkinetic.co.uk TeamKinetic.co.uk How we can use data to understand the effectiveness of different rewards and incentives. Chris Martin – Founder Chris@teamkinetic.co.uk TeamKinetic.co.uk

Where our data comes from Over 75,000 volunteers, 200 different organisations 17,000 unique opportunities

How TeamKinetic WORKS Network Application Volunteers Provider - VIO Admin – National Sporting Body Application Volunteers Provider - VIO Admin – 3rd Sector Org Application Volunteers Provider - VIO Admin – University Application Admin – Volunteer Centre Provider - VIO Volunteers It’s worth at this point me going through some of more specific terminology Volunteer – Provider – VIO Admin - VC / CVC Application – Network –

Analysis without numbers is only opinion Akin’s Laws of Spacecraft Design

Data we are able to examine Awards and Nominal Badges Thumbs Up Feedback and Volunteer Thank You’s Perks & Benefits - It’s about appreciating what the volunteer is looking for from the experience Hour Trade vouchers - Linking Volunteering to real world rewards

Awards and Nominal Badges - Gamification “the application of game-design elements and game principles in non-game contexts” Most effective with Millennials and Generation Z We tend to see a significant uplift in traffic on days we send “Awards” emails. (17% non age specific sites 20%+ on our University customers) Volunteers target “Award” levels Competition is it a positive or negative? Nominal Badges and other key milestone comms drive site traffic and site traffic means more volunteer hours. Stratifying your volunteer cohort based on “Award” level improves retention of your more committed volunteers.

Thumbs Up Feedback and Volunteer Thank You’s Your volunteer feedback matters for retention of your volunteer and for improving the performance of your opportunities Length of Feedback matters Content of the feedback matters Negative feedback in not always bad! Feedback does not appear to be influenced by age, gender or location in its importance.

Perks & Benefits It’s about appreciating what the volunteer is looking for from the experience A-B testing has shown that Perks and Benefits make a significant difference to recruitment levels Low cost benefits vs high value rewards Appreciating your target market for your opportunity and creating benefits that are appropriate is very important to an effective perk or benefit.

Hour Trades Linking Volunteering to real world rewards Asking volunteers to log their hours is a double edged Using Hour Trades you can “pump-prime” other aspects of your business and give the volunteers what they want Different rewards for different users – let the user choose what works best for them.

Chris Martin Chris@TeamKinetic.co.uk TeamKinetic.co.uk +447825276426 @TeamKineticUK TeamKineticUK linkedin.com/company/teamkinetic/