beekeeper Fia Consulting Alex Nicholas Rodrigo Vanessa

Agenda Executive Summary Key Issues Recommendation Alternatives Implementation Financial aspects Conclusion

Let’s BEE Bigger Executive Summary Enterprise Start up on May 2018 Beekeeper starts in 2012 Start up on May 2018 Enterprise $$$$$$$$ Let’s BEE Bigger

Key Issues Losing Agility ‘White Collar’ Competition Business Business with different segments drives the company a to high delivery time ‘White Collar’ Competition Business Compete with Yammer & Workplace People Management Engineering Team X Sales Team, Cross Cultural Discussions

Company Values Brave Simple Open Proactive Best in each other

Future prosperous way to growth the beehive Driven the growth on the 3 verticals where we can deliver excellence NICHE STRATEGY Hospitality Manufacturing (aviation) Airports

Our current strong points Focus on our differential Our values Technology Partners Agility Scale Investors Strong customers references Heathrow, Marriot Right and compliant technology GDPR ready Secure and enterprise Merge strategy with Red e App Manufacturing (aviation)

Why it is your best option?

How it will happen on the ground Win – Win Strategy – Strong Negotiation Show Red e App the size of the prize for both sides Execute the agreement in Jan, 2019 Merging - 2018 Asia Office Sales South America Office Sales Africa Office Sales Sales Expansion - 2019

How it will happen on the ground Refine and Improve a common architecture for BeeKeeper Taylor and connect the specialized towers of our apps Building blocks and agile strategy Information technology New Global Structure Proposal USA as Head Quarter of Industry Switzerland as Head Quarter of Hospitality and Airports Implementation of a CSC in Switzerland People Management

Timeframes & Budget

Risks Merging Refused by Red e App Growth Below Expected Probability: Medium Impact: Medium Mitigation: Strong Negotiation Desk Counter Measure: Focus on Sales Expansion Plan Growth Below Expected Probability: Low Impact: High Counter Measure: Consider to Sell the company to a bigger player

We need to invest $65 Mio in the next five years in S&M and Technology 22 17 13 8 5

To achieve a bold revenue increase 125 100 75 50 20 11 Assumption*

To achieve a bold revenue increase 11 X 125 100 75 50 20 11

To achieve a bold revenue increase 11 X 125 100 75 50 64% weight 20 11

And delivering a solid EBITDA after initial years of losses

And delivering a solid EBITDA after initial years of losses Margin: 44%

Funding all that by new rounds of capital with seed investors or private equity funds +10 +12

The scenario without Red e App is also very positive

Reaching a strong financial position in 2023 Huge Topline Growth – 11X Positive EBITDA: $55 Mio Solid Cash Position: $20 Mio funding

Conclusion 11X Bigger Structure the People Management Merge with Red & App Focus on Hospitality, Airports & Manufacturing Structure the People Management 2023